Vision, Plan, Execute... Or You Won't Survive
I talked in length about the next stage of Marketing Eye's business. That is, expansion into the US, selling rights for the company in Europe and basically becoming a truly global player in small business marketing. No else seems to be taking the lead, so it may as well be me.
Expending energy on BIG VISION is one thing but executing it is another.
My friend Andrew comes from an accounting background, and has achieved alot in business. He knows his stuff. He always challenges me on what I am doing and gives great advice when asked. Having someone who you trust challenging you, is imperative when you are thinking about growing a business, because let's face it, entrepreneurs are no always right.
When you are an entrepreneur, it's easy to get caught up in your dreams. To dream so much that it becomes just that - and nothing more.
When you want more and you are really passionate, there are three things that you need to do to be successful.
1. VISION: HAVE A VISION THAT STANDS OUT FROM THE CROWD. IS UNIQUE AND HAS SCOPE.
2. PLAN: NO VISION CAN WORK WITHOUT A WELL THOUGHT THROUGH PLAN. DEVELOP A BUSINESS PLAN AND THEN DEVELOP YOUR MARKETING STRATEGY.
3. EXECUTE: DELIVERING ON YOUR PLAN IS PARAMOUNT. FOLLOW YOUR PLAN AND MAKE SURE YOU CROSS YOUR 'T's' AND DOT YOUR 'I's' ALONG THE WAY. KEEP ON TRACK, USE A GAAN CHART TO HELP YOU ALONG THE WAY.
As Andrew says, "no-one ever criticises you if you have a vision, then develop a plan and execute it", it's when you have a vision and you develop a plan and execute it in a whole different way that upsets the apple cart (being investors, stakeholders and believers).