Sales will NOT fall into your lap by accident
But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.
Our clients are leaders. They do not choose to wait for sales to fall on their laps and are actively seeking in-bound and out-bound lead generation, while capitalizing on their competitors who don't invest in marketing to drive sales and business performance.
I tell you this, because we chose to be game changers. We made a strategic decision to give our clients more than any other agency in Atlanta; an outsourced marketing team, entrepreneurs magazine distributed to 60,000 business leaders, education, training and networking opportunities - all for an affordable subscription (all inclusive) of $2,000 per month.
As a business, we believe that culture is everything. We wholeheartedly invest in our people, rewarding them for performance and kindness. In turn, they put 110% into building our business and passionately sharing with small to medium sized businesses in the area the type of value we can add to their business.
Just yesterday, in one day - #24yrold brought in $120,000 worth of consulting sales. One day!!! She woke up, told us what her goals were for the day and delivered. These sales came from inbound calls from companies who had read our website only. I didn't teach her how to do this - she taught herself. She wanted to do something that day that would make her stand out and be counted. #24yrold also wanted to show the rest of the team (her team), how it is done.
She achieved this, plus a healthy bonus. #24yrold is our game-changer. Her capabilities and passion surpass her years and I cannot stop singing her praises. What she has achieved and continues to achieve is something I am immensely proud of - and so is her team. They love her! They admire her in every way and while she is not the most political correct consultant on the planet - she certainly has a formidable personality that is contagious.
Where she stands out is clear for everyone to see. The proof has been in the pudding. We wrote our own marketing strategy, and she is delivering it day-in, day-out. No stone is left unturned. That strategy is our blueprint for success and we constantly modify it to ensure that we are as up-to-date and intune with every new marketing technique, market change and client acquisition.
Sales will NOT fall on your lap and the way you are working will NOT be sustainable long-term if you do not have strategy in place and are actively marketing and promoting your company. Enough said!