Small Business Marketing - Page 21
Warm regards, Mellissah Smith
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Green this, green that! That is all we seem to hear about these days. With carbon emissions trading legislation still in limbo, it seems that companies are collectively at a stand still.
Marketing Eye is looking for 10 Melbourne and 10 Sydney companies that are in a startup or small business phase looking for high-growth.
It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing the same things you are.
When I started my first business, I had a business partner and it worked quite well. She wasn’t very good at marketing because her background was in sales, so to make the partnership work she worked in administration and I taught her some basic marketing and public relations skills to help me out when I needed her to.
Today, one of my most treasured team leaders returned from his summer vacation to announce his engagement to a beautiful, young Doctor from his home village.
Over the past few years, he has travelled back home every year and his parents have organised meetings with prospective wives.
Only this year something was different. He met a young lady that he thought would be his perfect life partner.
Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player.
With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.
Every month I go through the arduous task of checking Marketing Eye’s google rankings.
It’s important to our organisation, as we are advocates of not spending money on adwords or external seo optimisers and believe a well built website that is seo’ed is all that a business needs.
It happens! If you are a growing business and you are not the primary account manager of your business, then quite often, clients may not know who you are or what you look like.
Whilst many companies look at the festive season as a time to wind down and enjoy the fruits of the year, there still are a few of us that take this time to have a cold hard look at ourselves and make some very tough decisions.
Having just received information pertaining to a client of Marketing Eye’s that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal to a brand.