Marketing Eye

Expert Marketing Blog - Small Business Marketing - Page 15

Volatile Markets and What That Means For Your Company's Marketing

I have a headache - but hey, who hasn't? With GFC, natural disasters and market crash after crash - I have to say, I have now stopped worrying about the small stuff and am trying, in vein, to not feel anything when another bout of bad news comes my way.

The US debt issue is bigger than one can imagine. It not only effects the US, but the entire global economy. To find out that our Australian dollar has fallen prey and is now on par again with the US dollar is incredibly disappointing. I have just found out how easy it is to buy everything and sundry online from the US and save big time. I now feel guilty every time I make a purchase in a store locally, because I know that I am being royally screwed when it comes to price.
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A holiday is good for business

I've written pages and pages of notes whilst lying by the pool. I have recorded podcast after podcast in my hotel room whilst awaiting dinner engagements, meeting up with friends or going to the beach. And, I've written a new business plan, marketing strategy and information memorandum - all in one week.

Now, that may not seem like a holiday to most people, but as an entrepreneur, having a holiday is more about letting my body relax and freeing my mind from any stresses. If ideas and innovations flow from being in this relaxed state, then jotting down some notes, really isn't too difficult at all.
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GOALS VS ACTIONS

A new year means many things to many people. If you are an entrepreneur and it is a new financial year, your goals will tend to be around business. Alternatively, 1st of January tends to be a combination of personal and professional goals.

As I look back on the year we have just had, I smile. Why? I think it is more to do with growing – as a person and as an entrepreneur.

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Need motivation or just a little direction?

We are more than 2 weeks into the new financial year and already the business side of things is getting in the way of marketing the brand and driving sales. Is your business any different? Are you being overcome with day-to-day activities that are absorbing all your energy and time?

Marketing is one of those areas in the business that needs to be placed on the agenda. It has to be on the Minutes of Management Meeting's week after week. If not, it is far too often, placed to the way-side.
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Bribe or clever marketing?

Is it a bribe or clever promotion?

'Super Saturday' they call it. Woolworths is giving away $1 million dollars to shoppers through an instore promotion on Saturday between 10am and 2pm. Every 15 minutes, average and not so average Australians shopping in Woolworths have the chance to win $25 Gift Vouchers. The snag is, you have to be instore to win it.
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Is a blog for someone with a little too much time on their hands?

People often ask me why I write a blog when I am so busy that I struggle to find enough hours in the day. The answer isn't EGO - yes, I do love that so many people read my blog, but most of whom do, I have never met and probably will never have the opportunity to.

It's not because I am bored or I think that I am an exceptional writer - because I have never had a bored moment in my life (it's my dream to be bored one day) and as for the writing, I only write well when I put effort in, and this blog is more a rambling of my thoughts, rather than something that I have placed alot of emphasis on.

The ONE reason I write this blog is to CONNECT with my target audience and to communicate with other marketers who have interesting ideas on marketing or who have a point of view.
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Putting on the breaks before you've even started?

Ok. You've got a good brand. Actually, you have an AWESOME brand. You are in love with it and it seems, so is everyone else.

You have a website. It wasn't exactly what you wanted, but it does a pretty good job. Doesn't drive leads how you thought it would, but as a brochure, it's not too bad and it has all the information your customers need.

You have some great ideas. Well, more than great - your ideas are not too far from some of the one's that Albert Einstein came up with, just no-one knows it yet. Or at least you like to think so.

DOES THIS SOUND FAMILIAR?
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Starting a BIG business in your kitchen - is all about the ingredients

Starting a BIG business in your kitchen - is all about the ingredients

How many people have you heard, started their businesses from their kitchen table? I have heard many tales of people who started their businesses from their kitchen table, but other than foodies, I have never heard of someone who started their business from playing it ingredients in their mother's kitchen on the stove.
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Has POSITIVITY gone out the door?

I don't know if there has been a full moon or what, but positivity has gone out the door. Looking at a glass half empty rather than half full, seems to be the flavour of the week. Is it because everyone is so frantically working hard for end of financial year? Getting figures in, reports done and clients to bed?

It's hard to shake it when a negative spiral heads your way, but if you identify it early, it can mean the difference between whether you smile today or not. And we all know how good it is to smile.
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Branding beauty products - is the market too cluttered?

Branding beauty products - is the market too cluttered?

A few months back, a beauty products company, Botani, approached Marketing Eye to do their marketing over the next 12 months.

When it comes to beauty products, there seems to be a lot out there in the market. I lived in a building where Michael and Lindy Klim lived for a quite a few years, and they brought out Milk beauty products for men and babies. I know a few others who have done the same.
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