Marketing is one of those areas in the business that needs to be placed on the agenda. It has to be on the Minutes of Management Meeting's week after week. If not, it is far too often, placed to the way-side.
Small Business Marketing - Page 15
Marketing is one of those areas in the business that needs to be placed on the agenda. It has to be on the Minutes of Management Meeting's week after week. If not, it is far too often, placed to the way-side.
“Before we engaged Marketing Eye, we had alot of great ideas and concepts, but they were going in every direction possible. Then we hired Marketing Eye as our marketing managers, and they put all of these ideas together and added their marketing experience, to develop a strategy that is finally getting implemented."
'Super Saturday' they call it. Woolworths is giving away $1 million dollars to shoppers through an instore promotion on Saturday between 10am and 2pm. Every 15 minutes, average and not so average Australians shopping in Woolworths have the chance to win $25 Gift Vouchers. The snag is, you have to be instore to win it.
MANY ENTREPRENEURS are AWESOME at coming up with ideas - and good one's at that. But how many of us are actually able to execute our ideas in the way that we wanted to?
It's not because I am bored or I think that I am an exceptional writer - because I have never had a bored moment in my life (it's my dream to be bored one day) and as for the writing, I only write well when I put effort in, and this blog is more a rambling of my thoughts, rather than something that I have placed alot of emphasis on.
The ONE reason I write this blog is to CONNECT with my target audience and to communicate with other marketers who have interesting ideas on marketing or who have a point of view.
You have a website. It wasn't exactly what you wanted, but it does a pretty good job. Doesn't drive leads how you thought it would, but as a brochure, it's not too bad and it has all the information your customers need.
You have some great ideas. Well, more than great - your ideas are not too far from some of the one's that Albert Einstein came up with, just no-one knows it yet. Or at least you like to think so.
DOES THIS SOUND FAMILIAR?
If you are the latter, than spare a thought for the millions of other people that are in the same boat.
It's hard to shake it when a negative spiral heads your way, but if you identify it early, it can mean the difference between whether you smile today or not. And we all know how good it is to smile.
When it comes to beauty products, there seems to be a lot out there in the market. I lived in a building where Michael and Lindy Klim lived for a quite a few years, and they brought out Milk beauty products for men and babies. I know a few others who have done the same.
What pb Human Capital said about Marketing Eye's development of their company website:
"We first heard about Marketing Eye some years ago, and were consistently impressed by the quality of Mellissah's blogs, her marketing & design ideas and forever upbeat attitude. When we wanted a new and updated website, we made sure we spoke to her. To be honest though, we still did our due diligence and met with three firms before making our decision.
Mellissah is exactly the same in person as her social persona. She's great! She blew us away with her ideas for our website which fit neatly into our social networking strategy, our ideal brand image, and the look and feel of the company as we really are. When you couple that with the price (which was amazing, but not our only criterion), we simply had to use Marketing Eye.
The process was seamless, we had an incredibly fast turnaround, and the result was everything we'd hoped for. We're stunned. The website is excellent. It's exactly what we had conceptualised. I would absolutely recommend Marketing Eye to any business - small or large - that needed an expert look at their design and marketing strategy."
If you are struggling to find ways in which to bring in 'last minute' sales and want a refresh - try some of these helpful tips.
1. Ring your entire client base and see what other services you can give them in this financial year so that they can achieve their business objectives.
Small businesses:
1. Argue, challenge and brainstorm in June and December each year about what they are going to do for marketing in the year ahead. . . and end up doing nothing.