Marketing Eye

Small Business Marketing - Page 2

An intelligent person knows that they aren’t perfect and that they always have room for improvement. They listen, rather than just talk. They engage with others more frequently, and they often engage with the philosophy that there is always more they can learn. If it's sport, they know that practice and discipline is essential.

The question I ask is; "Are you as good as you think you are?"
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Marketing Eye is a global digital marketing firm designed to work collaboratively. We share knowledge, creativity, ideas, and experiences between all international offices. Due to the fact that we have a flat organizational structure our employees are self-starters. If employees don’t have motivation or ambition they just simply don’t last long here - but this is always made clear in a job interview.
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There are so many things that entrepreneurs do right, and often it is for the world to see. Yet there are still some things that we don't quite get right. 2016 is going to be a huge year. There is so much in store and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change. 

The latter effects us all whether we like it or not, and also effects our businesses.

With that in mind, it is more important than ever before to put all the "right" things into play. They include:

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A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.
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Think big. Dream even bigger.

The entrepreneurial spirit is alive and well in Atlanta. After landing last night, I could feel the buzz. Literally, as I walked through the airport, hopped on the plane train and grabbed my luggage after almost 24 hours of flying and being in transit, I felt this overwhelming energy. In Atlanta, anything can happen. You can be anything you want to be. You just need to believe.

It's day one and I checked on the guys marketing the company from the Atlanta Technology Village. They work tirelessly ensuring that our brand is prominent in the market, and that we stay number one on Google. They are designing stuff; diaries, promotional products, website landing pages, edm's, books, magazines - you name it - they are doing it.

Their passion is that of an internal entrepreneur. People who make 'shit happen'. Designing a culture like this is incredibly hard - but in our case, it happened by accident or at least due to the environment we work in.
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I'm an Australian who prefers to work with American companies.  Why?  Because I learn the most from the American attitude; especially marketers.  Simply, American marketers do it best.

Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources that both cultures offer in a creative marketing setting, and I’ve had the privilege to work with some outstanding marketers.
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How did a slapstick campaign garner the support of the most feared woman in fashion?

By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner.

Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.
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Successful marketers are always prepared for battle. 

Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Tenacious graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful explanatory tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.

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I’ve been in the marketing industry for over 20 years; it’s fair to say, nothing fazes me.

However, every now and then I meet a client that achieves the extraordinary.    

Then I meet a client that achieves the impossible, and recently, for me that was Frank Richmond, the Founder of Cirrus Networks.

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Recently, a client shared a sage piece of marketing advice, he said “If you have just $100 left in your advertising budget, your best investment is to use it to travel and share your story with your market face-to-face”. Today Marketing Eye put this advice to the test, with great success for one of our clients – Papa Gusto.

Marketing plans do not have to be intricate to be effective, nor do they to be supported by exorbitant budgets.  We keep it simple and achieve results.  
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Start-ups by their very nature are exactly that; just a start. The journey to building a successful business is often equal parts energizing and anxiety-inducing. The creator of Little Sale Birdy Laszlo Szabo shares his experience of operating a successful start-up and reveals the hard truths that he learned in his first year (that they won’t teach you at marketing or business school).
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When writing my business plan 9 years ago, I took many things into account like how the business would look in 10 years time, employees, what services we would provide, and how we would expand into new markets.

But what I didn't take into account is how I would actually make it happen. You see, like many entrepreneurs, I have struggled with working in the business and trying to at the same time work "on" the business - never quite getting the mix right.

At long last, since I made some smart strategic business moves last year, including changing management, I have become the entrepreneur I always wanted to be. I am implementing our business plan that was written so long ago, and it feels really good. There is a sense of satisfaction that is growing deep inside me and I believe in every single thing that we are doing.

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I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.

The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?" 

I know the answer - do you?

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