The American dream, something the world wants and everyone can have…. or well used to be able to have. Times have changed. Little mom and pop places are being replaced with huge corporate businesses like Walmart and Publix. Even little restaurants are falling behind to the national expansions of places like Chili's and LongHorn. They can still be found though, you might just have to look harder than you imagined.
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Expert Marketing Blog - Small Business Marketing - Page 2
Client spotlight: Remington Medical is an innovative company that designs, and develops, disposable medical devices. Established in 1992, this company is one of the only family run companies in the disposable device industry. Fred Aycock, President, is lucky to be accompanied by his two sons Attly Aycock and Parker Aycock. Fred believes in a strong company culture and high morale, so from day one he has instilled these beliefs within his staff. As a team, they have been able to excel and stand out from the rest.
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This quarter can make or break your business - so what are you going to do about it?
People are pausing and what that means to business is that we are all in a position where we need to "change" what we are doing, and make sure we are listening very clearly to what our clients and prospects are saying.
If you have been around in business for a long time, you would have seen some peaks and troughs. Many of which have seen you and your team challenged, sometimes to the point where restructure has been needed.
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People are pausing and what that means to business is that we are all in a position where we need to "change" what we are doing, and make sure we are listening very clearly to what our clients and prospects are saying.
If you have been around in business for a long time, you would have seen some peaks and troughs. Many of which have seen you and your team challenged, sometimes to the point where restructure has been needed.
Expanding to the United States was singularly the bravest thing I ever did, and it has set me up for profitability in the company in US dollars while the Australian dollar remains weak. Our offices make money and it has been an absolutely amazing journey. I have met some phenomenal people, all of whom have added to my life.
It also lead to a bit of "excitement" in my life. I was at a stage where I needed something to lift my game and expanding into the US market did exactly that.
Marketing Eye's Expansion Plans Just Took On A New Course
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It also lead to a bit of "excitement" in my life. I was at a stage where I needed something to lift my game and expanding into the US market did exactly that.
Marketing Eye's Expansion Plans Just Took On A New Course
Hey entrepreneurs, are you still sitting on your hands scared to make the next move when it comes to important business decisions? What is stopping you? Are you indecisive or do you have no idea what you should do next? So many entrepreneurs have awesome ideas, however so many of these ideas never get past the just an idea stage. We are almost a quarter of the way through 2016 and business people are still trying to figure out their next level plan. Stop and go agendas at the end of the only costs businesses time, money and an ability to be more successful.
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An intelligent person knows that they aren’t perfect and that they always have room for improvement. They listen, rather than just talk. They engage with others more frequently, and they often engage with the philosophy that there is always more they can learn. If it's sport, they know that practice and discipline is essential.
The question I ask is; "Are you as good as you think you are?"
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The question I ask is; "Are you as good as you think you are?"
Marketing Eye is a global digital marketing firm designed to work collaboratively. We share knowledge, creativity, ideas, and experiences between all international offices. Due to the fact that we have a flat organizational structure our employees are self-starters. If employees don’t have motivation or ambition they just simply don’t last long here - but this is always made clear in a job interview.
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There are so many things that entrepreneurs do right, and often it is for the world to see. Yet there are still some things that we don't quite get right. 2016 is going to be a huge year. There is so much in store and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change.
The latter effects us all whether we like it or not, and also effects our businesses.
With that in mind, it is more important than ever before to put all the "right" things into play. They include:
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The latter effects us all whether we like it or not, and also effects our businesses.
With that in mind, it is more important than ever before to put all the "right" things into play. They include:
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
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A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.
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Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing.
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Think big. Dream even bigger.
The entrepreneurial spirit is alive and well in Atlanta. After landing last night, I could feel the buzz. Literally, as I walked through the airport, hopped on the plane train and grabbed my luggage after almost 24 hours of flying and being in transit, I felt this overwhelming energy. In Atlanta, anything can happen. You can be anything you want to be. You just need to believe.
It's day one and I checked on the guys marketing the company from the Atlanta Technology Village. They work tirelessly ensuring that our brand is prominent in the market, and that we stay number one on Google. They are designing stuff; diaries, promotional products, website landing pages, edm's, books, magazines - you name it - they are doing it.
Their passion is that of an internal entrepreneur. People who make 'shit happen'. Designing a culture like this is incredibly hard - but in our case, it happened by accident or at least due to the environment we work in.
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The entrepreneurial spirit is alive and well in Atlanta. After landing last night, I could feel the buzz. Literally, as I walked through the airport, hopped on the plane train and grabbed my luggage after almost 24 hours of flying and being in transit, I felt this overwhelming energy. In Atlanta, anything can happen. You can be anything you want to be. You just need to believe.
It's day one and I checked on the guys marketing the company from the Atlanta Technology Village. They work tirelessly ensuring that our brand is prominent in the market, and that we stay number one on Google. They are designing stuff; diaries, promotional products, website landing pages, edm's, books, magazines - you name it - they are doing it.
Their passion is that of an internal entrepreneur. People who make 'shit happen'. Designing a culture like this is incredibly hard - but in our case, it happened by accident or at least due to the environment we work in.
I'm an Australian who prefers to work with American companies. Why? Because I learn the most from the American attitude; especially marketers. Simply, American marketers do it best.
Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources that both cultures offer in a creative marketing setting, and I’ve had the privilege to work with some outstanding marketers.
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Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources that both cultures offer in a creative marketing setting, and I’ve had the privilege to work with some outstanding marketers.
How did a slapstick campaign garner the support of the most feared woman in fashion?
By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner.
Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.
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By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner.
Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.
Successful marketers are always prepared for battle.
Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch. Tenacious graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image. It’s more than an art form; it’s a powerful explanatory tool.
If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.