Marketing Eye

Small Business Marketing - Page 9

Every Saturday and Sunday morning, I take my dog for an early morning stroll around Faulkner Park in Melbourne.

Each weekend, I am faced with the same dilemma - where do I buy my coffee and croissant from? There are three cafe's nearby; Cafe Vue, Fleur Depot de Pain at the Blackman and one other on Commercial Road. I never remember the name of the one on Commercial Road, but I do frequent it quite a lot.
Read more...
A young lady who is starting as a graphic design intern at Marketing Eye was showcasing her portfolio on Friday to me and this stuck out. What do you think?

The graphic designer is Rin Phakkhieo and I am sure you will be seeing alot from her in the future. She is quite talented and looks at everything in a different way - which is great when you are looking for a creative.
Read more...
There are 10 968 120 Facebook users in Australia accounting for 51.58% of the population - so why then, do I receive a call from Facebook to sell advertising from Malaysia.

Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
Read more...
As per usual, our website is flooding Marketing Eye with leads - so many in fact, that we are turning companies that are not a good fit away.

My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.

After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.

Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
Read more...

Twitter is awesome for business. Seriously awesome. Even this week, a new client signed with Marketing Eye on $24,000 for the year via following me on Twitter. I love it! A small investment in time for a great return. It helps promote the Marketing Eye brand globally, encourages people to go to our website, increases the number of people who read our marketing blogs and engages at a level that 10 years ago, we would not have been able to do.


But, there are a few things that annoy me about twitter.
Read more...
I woke up this morning at 3.30am and could not stop thinking. My brain was on overload. All I could think about was business.

Expanding a business internationally is not exactly the easiest task to undertake. It requires a lot more work than you think and some serious planning.

When a person has a big business goal, it can be all-consuming. It's a 24 hour, 7 day a week gig. And when you put that sort of effort into something, you are looking for one hell-of-a-return. I know I am!

Most entrepreneurs think about the end goal. What is it that they are trying to achieve. Then they work back from there. What steps need to be taken to achieve this goal.

To me, this is the norm, but what sets one successful person apart from the run-of-the-mill entrepreneur can often come down to a set of traits. So, what traits make a successful entrepreneur?

21 Traits of a Successful Entrepreneur

Read more...
Learning to surf a wave is not the easiest task in the world to do. It requires a certain amount of skill, some balance and a whole lot of determination. And... it requires practice.

In the dotcom boom, everyone who was not inventing an online business, were buying up shares so that they felt part of it. The problem was, that by the time the publicity hits and consumers are encouraged to buy shares, the fat cats in corporate finance and early investors have already made their dough.
Read more...
Theories by Freud and Carl Jung gained prominence and influence as much in history as they do today. While the relevance to their theories vary depending on who you talk to, there is one general consensus on 'unconscious state of being'.

The question I pose to you is 'Are you sleepwalking your business away?'

Let's not pretend we have never done this. That it is not you. Surely, if you have been in business for a long time, you can relate to this.

At some stage, all entrepreneurs fall into the trap of sleepwalking through life. It may be only for a week, a month or perhaps, a year. Where we wake up, shower, get dressed, travel to work, get a coffee, and start work. At whatever hour in the evening, we finish, we go home, we eat and we go to sleep - only to do it all over again the next day.

Freud had a theory, albeit, flawed, about people existing in an unconscious state of being. At one time or another, many entrepreneurs fall prey to this unconscious state of being, because work dictates life and we forget how to live.
Read more...
I am on a very personal journey right now with my business. 8 years ago, I had a dream and after years of fine tuning the business, I am ready to make it come to life. To reach the next level.

What that means is continually putting myself out there, sharing my experiences and taking my business to a level that no-one else in the industry has been able to achieve to date.

Basically, my dream or more precisely, something that is on my bucket list, is to build a company valued at $100 million.
Read more...
Over the years, I have met many inspirational women who have had some impact on my life in one way or another.

When I was just 25 years old, the then Chairman of Citibank in Australia organised for me to meet Wendy McCarthy, who at that time was on numerous boards including John McGrath's, McGraths Real Estate board and acted as a mentor to senior managers in many of Australia's top companies.
Read more...