How AI has changed Marketing: Strategies for marketing success

ability of a machine to reason and think like a human, enabling it to make cognitive decisions for a given task, is known as artificial intelligence (AI).

AI is being integrated into almost every aspect of business that we are aware of and interact with. The most prominent example of this is social media platforms like Instagram, which personalize content and advertisements based on users' past interactions. Compared to manual efforts, this is far more effective since AI provides efficiency that keeps up with the current rate at which customers interact with goods and services.

A Few Marketing Success Stories with AI:

Artificial Intelligence is not simply used on Instagram—we use it when we go grocery shopping every day. Walmart has created a mobile application that allows users to text or speak while selecting things, schedule deliveries, and arrange for them to be placed in virtual shopping carts. The application meets their demands by offering them the best-value products. 

Walmart's AI application

AI is also being used for diagnosing fatal diseases like breast cancer. By training AI to read mammograms, it can compare between normal and abnormal ones. In a study based in Sweden, 80,000 women’s mammograms were analyzed: half were looked at by AI before a final review by a radiologist, and the other half were looked at by two radiologists. The study found that the AI-reviewed group had 20% more cancers detected than the radiologist-only group.

The Breast Cancer Study

Bank of America has employed a virtual assistant, Erica, which tracks user’s spending habits and recurring transactions. This is used to send alerts in cases of excessive expenditure and of their spending habits. It also understands recurring transactions and sends alerts when there is an upcoming expenditure of the same nature. 

Erica: The Bank of America 

These features in each industry root from the same idea as Instagram, which is customer engagement and satisfaction. AI is the way forward for businesses to unlock multiple ways to interact with their users and build a loyal user base effectively.

Tools and Technologies You Can Use for Your Business:

Chatbots

Chatbots, like Amazon Lex, are e-commerce site tools that improve customer service by providing prompt and effective answers to inquiries. They are accessible at all times. Chatbots provide quick answers to common customer questions about returns and restocking. When inquiries are promptly addressed, customers will find it more convenient, which will boost their loyalty. 

Robotic Marketer

AI can also be utilized to curate marketing plans for companies. AI-powered technologies are used by services like Robotic Marketer to create marketing strategies that are especially tailored for the company. They create plans to effectively engage with the business's client segments by using big data and machine learning technologies. These tactics, which are all carefully chosen, cover everything from direct marketing to social media engagement.

The Robotic Marketer

How Can You Best Implement AI into Your Business?

The following methods can be used to integrate AI into existing marketing campaigns:

- Responding to client enquiries and streamlining customer interactions with the help of AI technologies, including chatbots.

- Using AI to provide statistics and visuals that highlight customer categories and preferences.

- Employing AI to ascertain and consider the preferred routes of communication for clients.

- Automating the development of regular marketing material using AI technologies, such as Emplifi, to create social network posts, app notifications, email marketing, direct message offers, and more.

AI can be used into a company's current marketing plan in every one of these ways. It's a tool that increases the effectiveness of conventional marketing strategies. AI may optimize a company's marketing efforts by eliminating human mistakes, which is a drawback of manual labor.

These advantages could also have drawbacks. Although the development of AI has transformed data analytics and our understanding of consumer behavior, if boundaries are not established, it also has the potential to become intrusive and even damage a customer's digital identity.Social media applications like Facebook have faced controversies and lawsuits due to the invasion of customer privacy. Hence, it is crucial to establish a policy and boundaries within which AI should operate in one’s business before integrating it into your business model.

Where Do We Go from Here?

The way customers interact with businesses is changing rapidly. AI is being used in shopping to automate checkouts with self-checkouts. There is also the development of technology where all the items a customer selects through the shop are recorded, and at the checkout, it gives you the total amount without having to scan any item. AI is also touted to provide sound investment advice to users, gauging the volatility and returns on a particular stock, bond, or ETF and providing a diagnostic report of the investment to the user. The inclusion of AI chatbots in WhatsApp, Instagram, and Snapchat allows users to simplify their interactions with these platforms. What may have taken a few clicks and active navigation can now be done instantaneously. Users can now use these chatbots to navigate the whole application, building user engagement and leveraging the data obtained from users to tailor content and target ads.

AI is a powerful tool that, if used responsibly, can unlock a vast number of opportunities for one’s business and maximize its marketing efficiency. Don’t leave this tool hanging for your business. Do you need more help with your marketing strategies? Contact Marketing Eye’s Fractional CMO services or our outsourced marketing solutions outsourced marketing solutions for further assistance with your business’s marketing strategy.

Ready to take a step forward and level up your strategies? Contact Marketing Eye Contact Marketing Eye today to prompt your business into success.