EVERYBODY is nobody

04 Feb

It’s Friday and yet another person has said that their target audience is everybody.

Well, if you define your target audience in a brief to a marketing company as ‘everybody’, you’ll end up addressing nobody.

If they agree with you. Sack them!

This same philosophy applies to all briefing parameters: emphasing everything in a brief is emphasising nothing.

Write this down: EVERYBODY is nobody. Target. Target. Target.

Join Marketing Eye on Twitter and Facebook today!

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye