SAP: Partner-led Demand Generation Has to Be Personalized but Data-driven

As such, the emphasis for the SAP Partners to help businesses particularly in areas such as manufacturing, life sciences, FMCG and pharmaceutical is heightened.

SAP Partners face the challenge of standing out and generating demand for their solutions and IT managed services. To stand out from the crowd, many SAP Partners engage with marketing consultants that specialize in SAP solutions. They know that through hiring a SAP experienced marketing consultant, they will steer the SAP Partner to adopt a personalized yet data-driven demand generation strategy. By delving into personalization, and exploring effective demand generation strategies for SAP Partners, marketing consultants can narrow focus on the role of data and technology in driving successful marketing campaigns for solutions such as S/4HANA.

1. The Power of Personalization in SAP Partner Marketing:
   Personalization is key to engaging potential customers and building lasting relationships. By tailoring marketing messages and experiences to individual preferences and needs, SAP partners can create meaningful connections that drive demand. Any great marketing consultant will emphasize the significance of personalization in marketing, focusing on the ability to increase customer satisfaction and boost conversion rates through one-to-one marketing.
2. SAP Demand Generation Strategies:
   SAP partners need to develop targeted and effective demand generation strategies to capture the attention of their audience. McKinsey research centers on successful demand generation needs to involve a multi-channel approach, combining traditional and digital marketing tactics. SAP Partners can leverage various channels such as email marketing, content marketing, social media and events to generate leads and create brand awareness. But that in itself is not enough. A ‘to do list’ is just that. It has no science or reason behind it, just a list of what everyone else is doing. Case studies particularly when selling S/4HANA are critical in demand generation.
3. Leveraging S/4HANA for Demand Generation:
   S/4HANA, SAP's intelligent ERP solution, presents a unique opportunity for demand generation. SAP partners can align their marketing efforts with S/4HANA and emphasize the benefits of this innovative platform. Marketing consultants that understand SAP solutions highlight the importance of showcasing the value of S/4HANA in solving customers' business challenges, driving demand and influencing purchasing decisions.
4. The Role of Data-driven Marketing Strategies:
   Data is a powerful tool that enables SAP partners to understand their target audience better and make informed marketing decisions. By leveraging customer data, partners can create personalized campaigns, target specific industries or segments, and optimize their marketing strategies. Data-driven marketing approaches, supported by tools like Robotic Marketer, enable partners to track performance, measure ROI, and make data-backed adjustments for better results.
5. Crafting an Effective Marketing Strategy:
   Developing a comprehensive marketing strategy is essential for SAP Partners. This involves defining clear objectives, identifying target markets, understanding customer pain points, and mapping out the customer journey. A well-defined marketing strategy ensures that demand generation efforts are focused, consistent and aligned with business goals. Where Robotic Marketer gets it right is in learning from previous marketing strategies and leveraging industry best practice and benchmarking. It helps narrow down the marketing focus and provide actual tactics aligned to business goals.

SAP Partners must embrace personalized, data-driven demand generation strategies to thrive in the competitive marketplace. By leveraging the power of personalization, adopting effective marketing strategies, and harnessing the potential of S/4HANA, Partners can generate demand, drive lead generation, and achieve sustainable SAP business growth. With the aid of data and technology, SAP Partners can optimize their marketing efforts and stay ahead in the rapidly evolving digital landscape.