Marketing Eye

Expert Marketing Blog - Page 59

Everything you want to know about marketing is all in Marketing Eye

Everything you want to know about marketing is all in Marketing Eye

I will make myself feel old writing this blog. It is a reminder of how long I have been in this industry. But during this time there has remained a sense of achievement with each and every issue of the thousands I have helped put together, including the latest issue of Marketing Eye.

When I first started in this industry back in 1996, Tupac was still alive, Trainspotting was released into cinemas and the French halted nuclear testing in the Pacific. A lot has changed in magazine production in that time, but the principles have stayed the same.
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It has been a rollercoaster of a ride for the business

It has been a rollercoaster of a ride for the business

It's been a rollercoaster of a ride the past 18 months. We've expanded successfully into the US market and built a profitable operation, hired a leadership team to take our business into the future, launched a magazine and built some technology. We have also started our rollout of licensing our brand to other successful marketers to expand our global footprint.
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They are not only brand ambassadors, but owners

They are not only brand ambassadors, but owners

I gave the team a small project, and even before they started i knew the result. It had something to do with our company so it was experimental in every sense of the word. But I knew deep down it would fail, and I knew why.

Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
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Behaviors of highly successful marketers

Behaviors of highly successful marketers

What makes some marketers more successful than others? Is it that they tend to be smarter? Or do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?

I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
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How to hire your next leader

How to hire your next leader

For six months we searched for a VP of Marketing to run our Atlanta operations, and after searching Australia, US and UK/Europe we found Shara Atkinson. She is from Atlanta but for the past 10 years has lived in the UK. 

Hiring Shara has been a game-changer. Prior to her appointment, I was overseeing the US market and managed staff from afar. Let me share with you, "it's not the best idea". Running a new company remotely is very hard. It's easy for Marketing Eye to get business, but hard to keep employees and train them from a different continent.
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Why you should change your business narrative

Why you should change your business narrative

I've recently changed the narrative of my business. It's not something I took lightly. Re-defining what value you provide to the market place can be game-changing, or business destroying. 

If you look at Uber for instance, they could have failed, but yet they succeeded. Is it sustainable? Most probably. Is it worth the market value associated with the business? Not really. Did they not only change their original narrative, but create a new narrative for the entire industry - disruptive in design?
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Behind the business of being a Kardashian?

Behind the business of being a Kardashian?

The Urban Dictionary defines the Kardashian effect as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another more positive way at looking at this phenomenon, and that is to examine how the Kardashians became so popular on the first place.

In April this year, China’s Tencent bought a 14.6 percent stake in Glu Mobile for $126 million. The purchase has been put down to the Kardashian effect after the mobile game publisher struck gold last year with Kim Kardashian: Hollywood, a game that has the endorsement of reality TV celebrity Kim Kardashian.
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18 months ago I hired my niece

18 months ago I hired my niece

 18 months ago, I decided to employ my niece who was 18 at the time, to work at the Marketing Eye Sydney office.

I spent alot of time thinking through this decision, and did not take it lightly. I decided that given how young she is, I would have her answer the phone and do administrative duties with the hope she would show aptitude for an area of the business, and we could further train her.
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5 Ways to make your employer lose faith in you

5 Ways to make your employer lose faith in you

Employees are the heart and soul of any organization. I once named a recruitment company in Australia "Human Directions" because it is the human direction of a company that ultimately determines whether your company is going to be successful or not.

I learned a lot over the past 16 years of being in business about people. I have had employees lie, steal, manipulate, gossip and conduct unethical practises that are not within the company's core set of values let alone my own.
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Extend your click through rate: create original images for your visual marketing

Extend your click through rate: create original images for your visual marketing

Jeff Bullas describes the age in which we currently reside as the Age of Visual Culture; in this period of time where everyone has a camera phone and selfie stick to capture one of life’s many moments, the label certainly stands true. 

Visual content is now a universal language. It is Esperanto in image form. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
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The only thing more powerful than a big idea is...

The only thing more powerful than a big idea is...

The only thing more powerful than a big idea is the team that can see it through. 

Many of us have big, huge, gigantic ideas - but how many of these ideas actually see light of day. Statistics show that not many do. 

If you are anything like me, you live and breathe ideas and the very essence of your being is celebrating the fact that you are an "ideas person". But an idea is just that unless you do something about it.
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How to get over the mid-year marketing slump

How to get over the mid-year marketing slump

The sun is shining and we have all gotten over the winter blues, but with that comes the mid-year, summer holidays slump.

There is so much to do, yet all that many of us can think about is the long-waited summer holiday that is imminent.

Perhaps you have gotten out of the normal rhythm that your sales and marketing efforts have been in, or maybe it's not quite working like it use to.

Don't fear! You are the norm.

What you do next will really set the mark on how you will end the year from a sales and marketing perspective.

5 Ways to get over the mid-year marketing slump
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How much power should you give your employees?

How much power should you give your employees?

Marketing Eye is an international business. With our expansion to Atlanta and then other locations throughout the US, we had to really think about what our organizational structure was going to be like moving forward. After a lot of investigation, and research, we decided to work as a flat organizational structure and give people the power to make important business decisions.
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