Marketing Eye

Expert Marketing Blog - Page 5

Can Diddy’s Brand Come Back from This? The Reality

Can Diddy’s Brand Come Back from This? The Reality

Sean "Diddy" Combs has been a global icon in music, fashion, and business for decades. Over the course of multiple decades, I’ve been intrigued by Diddy and his shenanigans but never quite realized what lie beneath.

I’ve holiday in Europe only to hear on the grapevine that Diddy was nearby having a party. Intrigued I would have loved to go, and once had a third party invite, but chose to head off to a club instead.

From a business perspective, I’ve been impressed. I won’t lie. I “never believed” the more sinister stories about “popping people”, so I felt that he had instead built a profile around being quite gangster which led to people wanted to hang with him. As we know it’s been much more than that – or at least this is what court cases are telling us.

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Danger Zone: Have We Allowed Meta to Go Too Far? The Troubling Truth About Orion AR Glasses and the Future of Marketing Effectiveness

Danger Zone: Have We Allowed Meta to Go Too Far? The Troubling Truth About Orion AR Glasses and the Future of Marketing Effectiveness

Is Meta crossing the line with its latest tech innovation, the Orion AR glasses? On the surface, these augmented reality glasses seem like a futuristic leap into a world where marketing possibilities are endless. But beneath the hype and excitement lies a darker reality—one that raises serious concerns about privacy, consumer autonomy, and whether the marketing industry is on the brink of an ethical crisis. Have we gone too far in the pursuit of immersive experiences, and is Meta leading us into dangerous territory that will ultimately backfire on marketing effectiveness?

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Why Robotic Marketer Outshines Digital First AI by SEMrush: Understanding the Limitations of the Competition

Why Robotic Marketer Outshines Digital First AI by SEMrush: Understanding the Limitations of the Competition

In the ever-evolving world of AI-driven marketing, businesses are constantly on the lookout for the best tools to elevate their marketing strategies. One such tool, Digital First AI by SEMrush, has recently entered the market, promising AI-generated marketing strategies and content. However, while it offers some features, it falls short when compared to the more comprehensive and advanced capabilities of Robotic Marketer.

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3PL Marketing Strategy: What a 3PL Provider Needs to Know

3PL Marketing Strategy: What a 3PL Provider Needs to Know

The Third-Party Logistics (3PL) industry is a critical component of the global supply chain, enabling businesses to outsource their logistics operations and focus on their core competencies. As the industry grows and evolves, 3PL providers must develop robust marketing strategies to differentiate themselves from the competition, attract and retain clients, and adapt to changing market dynamics. This comprehensive guide explores key elements of a successful 3PL marketing strategy, including market research, branding, digital marketing, customer relationship management, and performance measurement.
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Why AI is Critical in Marketing Audits

Why AI is Critical in Marketing Audits

In today's dynamic and highly competitive business environment, marketing audits have become an essential tool for companies aiming to optimize their marketing strategies and enhance their overall performance. A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s marketing environment, objectives, strategies, and activities with a view to identifying problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance. This article delves into the importance of marketing audits, when they should be conducted, who should perform them, and how artificial intelligence (AI) is revolutionizing the process.
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Why is Team Building in a Work Environment so Important?

Why is Team Building in a Work Environment so Important?

At Marketing Eye, we prioritize teamwork because it directly impacts productivity, innovation, and overall success. This emphasis on collaboration allows us to consistently deliver exceptional results for our clients. However, effective teamwork doesn't develop overnight—it requires time, effort, and nurturing to truly flourish. This is where team building plays a crucial role.

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Business strategies for social media: Guidelines to marketing your business online

Business strategies for social media: Guidelines to marketing your business online

Role of Social media in business today: 

The concept and implementation of marketing in social media is always changing, much like our attention spans. Advertising is now primarily done through social media. With Instagram and Tik Tok's brand values reaching all-time highs of 47.4 billion and 66 billion USD, respectively, businesses need to use social media in order to be relevant.

For one’s brand to create an impact online, businesses need to utilize the marketing giant that is social media. Within this giant lies

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How AI has changed Marketing: Strategies for marketing success

How AI has changed Marketing: Strategies for marketing success

What is AI and What Does It Have to Do with Marketing?

We know a lot about artificial intelligence, especially since OpenAI's ChatGPT made a breakthrough in the tech space. But what precisely is artificial intelligence, and how can we apply it to enhance the marketing plan for our business? The

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Getting Better Business Outcomes: The Impact of Marketing Consulting

Getting Better Business Outcomes: The Impact of Marketing Consulting

Marketing consulting can be a vital tool for businesses seeking improved outcomes. By partnering with seasoned marketing professionals, companies gain access to unparalleled expertise and customized strategies that align with their specific goals. This collaborative approach ensures that every marketing campaign is well-conceived and executed with precision, leading to measurable success.

Let us look at some of the factors that lead to the collective success of businesses across all sectors when they decide to opt for marketing consulting.

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Why Small Businesses are Choosing AI-Driven Marketing Agencies

Why Small Businesses are Choosing AI-Driven Marketing Agencies

Small businesses are increasingly turning to AI-driven marketing agencies to stay competitive and achieve their growth objectives. These agencies utilize advanced technologies to deliver highly proficient marketing strategies while ensuring a personalized touch. Let us look at the reasons behind this trend, the effect of AI in marketing, the benefits of automation and how marketing professionals add value. We will also discuss the best AI tools, including Robotic Marketer, and highlight how Marketing Eye Atlanta utilizes AI to scale marketing efforts for small businesses.

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Digital Marketing Agency in Atlanta: The Scorecard

Digital Marketing Agency in Atlanta: The Scorecard

Choosing the right digital marketing agency in Atlanta can substantially impact your business's success digitally. Let us take a look at the insights into engaging a digital marketing agency, their functions, reporting practices, industry best practices and the integration of AI in marketing. On top of that, we will discuss the Robotic Marketer digital dashboard and highlight Marketing Eye Atlanta's strengths as a digital marketing agency.

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Influencer Marketing: Choosing the Right Influencer

Influencer Marketing: Choosing the Right Influencer

Social media has become a major marketing platform for many businesses in 2024. With it, the importance of influencer marketing has grown immeasurably. Previously hiring influencers meant enlisting celebrities for TV advertisements. Today, influencers span across all social media platforms varying in followers, size, and audience. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is projected to reach $24 billion by the end of 2024, more than tripling since 2019.

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How To Pick A Top Atlanta Marketing Agency: A Detailed Guide

How To Pick A Top Atlanta Marketing Agency: A Detailed Guide

Choosing the right marketing agency for your business can be a daunting task, especially in a vibrant city like Atlanta, where numerous agencies compete for your attention. Whether you’re a start-up looking to make a mark or an established business aiming to scale new heights, selecting the right partner can make all the difference. Here's a detailed guide to help you pick a top Atlanta marketing agency that aligns with your goals and drives your brand forward.

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Position Available: Inside Sales Executive

Position Available: Inside Sales Executive

Location: Atlanta Office | Marketing Eye

Are you ready to join an advanced, fast-paced marketing agency that is as passionate about creativity as it is about delivering results? Marketing Eye Atlanta is looking for an energetic and motivated Inside Sales Executive to be the driving force behind our sales efforts. If you have a flair for sales, a knack for understanding client needs and a desire to succeed in a fun yet professional environment, we want to hear from you!

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Mastering DIY Marketing Strategy: Discover Your Business Potential

Mastering DIY Marketing Strategy: Discover Your Business Potential

As an entrepreneur, you might wonder how to create a marketing strategy that stands out and increases the growth of your business. Enter Come Market Your Business with Me by Robotic Marketer, created to empower you with the skills and knowledge to market your business proficiently. This thorough program is personalized to meet the needs of entrepreneurs, young marketers and small businesses looking to improve their marketing game.

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