Marketing Eye

Expert Marketing Blog - Page 39

Like most people, I have had my good times and bad. There are experiences that I would rather not have had, and others I wish I could have over and over again.

2018 is the year of positivity for me. I have consistently looked at every situation in a 'glass half full' way, and am navigating my way through the year with the energy and respect that each year deserves.
Read more about: 10 Easiest Ways To Live An Awesome Life
Re-thinking how we do business and why we do business has been an exciting adventure. The fact that we realized that we have been a little laid back with a lot of things, has been an eye-opener. We all are committed as a team in Atlanta to build the business to heights that we never imagined possible and we are all going to do that by thinking differently - and often.
Read more about: Do what you're good at and passionate about
One of the biggest myths small businesses owners believe to be true is that press releases are only successful for large businesses. You do not have to have to have a full public relations department or be a huge corporation to attract media attention. Whether your small business is interested in building brand awareness, online presence, or SEO, a press release is a cost-effective way to inform people about your company news.
Read more about: 5 Ways Your Small Business Can Leverage Press Releases
It has made your customer behavior predictable, it has changed the channels of your business model and it has created greater global competition. Technology has its pros and cons depending on how you are utilizing it for your financial services business.

As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top.
Read more about: 5 Ways to Make Your Finance Business Triumph
I talk to a variety of different business owners daily. From entrepreneurs to Healthcare CEO’s, Founders of new technology startups; no matter who I talk to I see the same hesitation when it comes to marketing.  


You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.
Read more about: Reasons Your Hesitation Needs to Stop
One thing every business has in common is the need for customers. Even if you have the next big idea, sometimes striking up that first initial connection with potential customers is a difficult challenge.

Lead generation is important because it helps show an organic interest in your business. There are many ways to convert information seekers just passing through into leads -you can develop a call-to-action, create a landing page, or even implement a thank you page.
Read more about: How to Turn Prospects Into Leads Using Social Media
This is an exciting time in our Marketing Eye Atlanta office where we are opening up a new position for a senior marketing executive. The perfect person would like to work with a team in their twenties, some of whom have significant experience with the company - one with almost 5 years’ experience and the other with 2 and a half years’ experience. This team will blow your mind as their skills and knowledge are second to none. They have passion and drive to build the business, and know the company's processes inside out and back to front.
Read more about: Marketing Eye Atlanta is looking for a Senior Marketing Executive