Aside from the fact that I arrived in Las Vegas and was quickly whisked away right up to the hills overlooking Las Vegas to the home of a former NFL player and his wife for champagne, lobster and views that would make anyone envious, the #AdobeSummit is the most exciting event in any marketers calendar.
Read more about: The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit - here's why → Expert Marketing Blog - Page 33
The workplace used to be treated with reverence, even when deciding to leave it to pursue other opportunities. The typical exit followed a protocol of courtesy between the employer and employee. That isn’t the trend anymore, and many younger workers will even treat previous companies with spite prior to leaving.
As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.
Read more about: One question that stops marketers in their tracks → 
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Read more about: 63% of marketers say generating leads is their biggest challenge, so why did you let your website go? → 
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change.
Read more about: 5 Ways to re-invent your customer's experience → 
At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.
Read more about: The best performing marketing teams have these things in common → 
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline.
Read more about: Why I accepted an invitation to the Adobe Summit in Las Vegas as an Insider → 
There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our knowledge, but the ever changing dynamics that come with it.
The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously.
Read more about: 3 Reasons why 2019 sales isn't quite panning out how you expected → 
In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.
Read more about: IS BEING AN INFLUENCER ALL THAT IT'S CRACKED UP TO BE? → 
The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business?
I remember sitting in my first college business class, smirking with amusement as my overly sarcastic professor pointed at the projected powerpoint with unexpected animation, “Guys! This is it! This is the beautiful key to life!”
For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.
With the realization that the majority of their customers are online and no longer reading magazines, newspapers, and other dated publications, many companies have turned to digital marketing.
Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed, and this is going to change your brand one way or the other.