Given that we spend so much of our time in the office, it's no wonder so many relationships start while getting coffee in the office. Most companies have policies on how to conduct a relationship with an office colleague or client, but what they don't often cater for is the fact that there is a time frame where you are in no-man's-land.
Read more about: How to manage the 'office affair' → Expert Marketing Blog - Page 32
After watching a session on Gen-Z at #AdobeSummit I am wondering whether or not #old people like myself will ever be able to manage this generation? Just when we thought that we all had adapted to Millennials, in comes another generation that is faster paced, more dynamic, technology savvy and above all, inspired to realize their dreams.
Read more about: Gen-Z is a generation that is unmanageable - in a good way → 
I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you can never untangle your way out of. Here’s what I mean…
Adobe’s transformation from desktop to the cloud was cemented at this weeks’ Adobe Summit held in Las Vegas.
As a marketing agency owner for 20 years, I am more than familiar with Adobe products. My entire agency has Apple computers and our design departments use the Adobe Suite.
Read more about: What you need to know about Adobe’s next moves → 
Is Adobe in a place where the final battle will be fought between the world’s biggest technology players and dare I say, Adobe seems to be conquering them all - at least in terms of coming out with new technologies and innovations that are game-changing? The recent acquisitions of Magento and Marketo have been intrinsic in bringing together best of breed technologies, and maybe it isn’t the last piece of the puzzle, but certainly a momentous movement in taking their business from desktop to the cloud.
Read more about: Has Adobe Had an Armageddon Moment? → 
Aside from the fact that I arrived in Las Vegas and was quickly whisked away right up to the hills overlooking Las Vegas to the home of a former NFL player and his wife for champagne, lobster and views that would make anyone envious, the #AdobeSummit is the most exciting event in any marketers calendar.
Read more about: The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit - here's why → 
The workplace used to be treated with reverence, even when deciding to leave it to pursue other opportunities. The typical exit followed a protocol of courtesy between the employer and employee. That isn’t the trend anymore, and many younger workers will even treat previous companies with spite prior to leaving.
As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.
Read more about: One question that stops marketers in their tracks → 
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Read more about: 63% of marketers say generating leads is their biggest challenge, so why did you let your website go? → 
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change.
Read more about: 5 Ways to re-invent your customer's experience → 
At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.
Read more about: The best performing marketing teams have these things in common → 
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline.
Read more about: Why I accepted an invitation to the Adobe Summit in Las Vegas as an Insider → 
There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our knowledge, but the ever changing dynamics that come with it.
The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously.
Read more about: 3 Reasons why 2019 sales isn't quite panning out how you expected →