Marketing Eye

Expert Marketing Blog - Page 19

Why Mobile Optimization Will Become More Important

Why Mobile Optimization Will Become More Important

According to Statista, the US will have an estimated 301 million smartphone owners in 2022. The number of smartphone users will continue to rise as smartphone ownership is significantly higher across advanced economics such as the US, Australia, South Korean, and Japan.

Mobile devices are closely embedded into our daily lives. What once was seen as an exclusive form of telephone service is now a staple item for every individual. When Steve Jobs walked the stage at the Macworld Expo in January 2007, he introduced the world’s first all-touch interface, the iPhone. Who knew that the iPhone would become a key driver in the smartphone revolution? Ultimately, transforming how websites are being built and used.  

Here is why a mobile-friendly website is becoming more important: 

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The 7 Top Recruitment Marketing Tactics for 2022

The 7 Top Recruitment Marketing Tactics for 2022

As we once again reach the end of the year, we find ourselves again beginning to look ahead. With such drastic changes to the recruitment industry in the last two years due to the pandemic, our marketing strategies have also had and will continue to adapt to these changes. So, when it comes to looking forward to 2022, it is a reasonable assumption that a lot of change is ahead of us. Here are the Top 7 Recruitment Marketing Tactics that could put you ahead in 2022: 

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10 Tips to Improve Your Website Traffic

10 Tips to Improve Your Website Traffic

With the increase in content marketing and decrease in traditional marketing, many organizations struggle with finding new and innovative ways to increase website traffic. There are various different ways to go about increasing your website’s audience, but using old strategies over and over again can cause your business to see negative results. If you are looking to increase website traffic for your business, here are 10 methods that are proven to provide positive results.

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Has Instagram become a glorified e-commerce platform?

 

Picture1 As a platform that was once used for sharing photographs with friends and family, the development of new technology globally has seen Instagram develop various new features throughout thelast few years. As the emergence of content marketing dramatically increased in the early 2010s, how we shared and produced content for social media similarly changed. As a platform whose original purpose was to enable us to share photos with those closest to us, how we use Instagram today is completely different. As an influx of businesses trying to find a new way to personally connect with their customers, Instagram created a feature that enabled users to purchase products without leaving the walls of the app, access we did not have just a few years ago.

With the establishment of the shopping feature in 2017, companies that were once sharing their products online—through content marketing—were instead able to sell their products through the Instagram shop. By posting images of their products and being able to tag up to five products on a single image or video post, customers now have instantaneous access to items, brands and products without having to access the brand's website. As research was developed after the shopping feature was first introduced, Instagram found that 80% of people followed a business account in a global community of over 600M.

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Wondering How to Launch Your New Product? Here’s How!

Wondering How to Launch Your New Product? Here’s How!

Launching a new product is daunting in a world of digital marketing. There are endless opportunities, and therefore it is important that you feel confident when advertising your brand identity and product. Perfect your marketing plan by ensuring you are reaching your target audience via email marketing, utilizing the power of social media, writing blogs to inform customers and  boost SEO’s regarding your product. 

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DIGITAL MARKETING IS KEY TO USER EXPERIENCE

DIGITAL MARKETING IS KEY TO USER EXPERIENCE

Having a positive user experience is a vital part of every business’s success story. User experience can be defined as the understanding of user needs to help create products and provide meaningful experiences to customers. Customer satisfaction is key for the adequate growth of your business, since it generally can help a business create more revenue and see growth. One of the most important ways to have a message reach your audience is by publishing content that is engaging, but also offering direct value.

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The Importance of Good Content Writing for SEO

The Importance of Good Content Writing for SEO

It takes a great deal of effort to increase organic search visibility and rankings. If you want to optimize the amount of traffic attracted to your website, you need to get smarter with your content.

The problem faced by marketers is how to effectively increase search engine rankings whist being innovative in the way they do so.

Search engine optimization (SEO) and content marketing are usually considered as two separate entities, when in reality, they are very much interconnected and complement with each other. Understanding how to incorporate the two and how they can work in harmony with one and other is the first step in addressing search engine ranking.

So, what is search engine optimization (SEO) content writing, and why is it important? Read more to find out: 

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Why You Should Have Videos in Your Marketing Campaign

Why You Should Have Videos in Your Marketing Campaign

What is video content marketing? This form of marketing is simply adding engaging videos to your marketing strategy. This is integral to modern day marketing, as videos are a growing social media trend due to their engaging nature and ensuing success in achieving sales. In the digital era, it is essential for businesses to be up-to-date with the most effective and successful forms of marketing trends. Video marketing is expected to be a permanent trend and therefore essential marketing technique for your company’s tool kit. Research exposes that 74% of consumers that view an online video explaining a product end up purchasing it.  It would be impractical in the digital era to not include videos in your marketing campaign.

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10 Tips to Utilize Your Marketing Consultancy Time

10 Tips to Utilize Your Marketing Consultancy Time

We have all attended a meeting or consult at one point in our lives. At times, these meetings can leave some of us wanting to eliminate, shorten, or even improve the quality of the meeting – especially when the goal of the meeting is not being met. This is no different to a marketing consultation.  

Whether you are an experienced or new marketing consultant looking for tips to help you reach your next level of growth and success, this post will provide you with 10 tips for maximizing your consultancy time. 

Read on further to learn 10 Tips to Utilize Your Marketing Consultancy Time

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How Finance Services Are Using Email Marketing

How Finance Services Are Using Email Marketing

There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

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New Marketing Recruits That Do This Excel

New Marketing Recruits That Do This Excel

When hiring a new marketing professional in your organization, you must think a little differently. The same can be said about the marketer you are hiring.

High performing marketers have certain traits and a mindset conducive to success. What that looks like is more similar than you may think.

While it may be scary starting a new role and learning the ropes, it can also be your biggest opportunity to star in a show that you take center stage.

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5 Effective Digital Marketing Strategies For Financial Services Firms

The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to bridge the gap between these firms and their customers – something that has been realized and become increasingly essential to firms all over the world amid the Covid-19 pandemic. 

Read on further to learn about 5 powerful and proven digital marketing strategies for any financial service firm.

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