Writing a report has never been easy, whether it is for school, university projects, or your boss at work. It could be time consuming to complete a report but with the right skills and knowledge, writing a marketing report doesn’t need to take a lot of effort. Here is how I do a marketing report for the employer at our organization.
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According to research by Podcast Insights, there are more than 2 million active podcasts and counting. Due to the pandemic, more people are streaming audio and watching movies at home. This explains the surge in Australian monthly listeners, with a 48% increase from 2020 to 2021.
With the number of podcast channels, podcasters, and listeners growing, advertisers are eager to keep up. Nova Entertainment further suggested that advertisements are not fulfilling the rate of new content release. This is a huge opportunity for marketers. But what exactly is podcast advertising, and how could it be implemented into your marketing campaign? Have a read below to find out more!
Technology is constantly evolving in this day and age, therefore remaining at the forefront of it is imperative to the success of any business. Ensuring that your content is optimized for mobile use is a key part of achieving this. Consumers are no longer willing to work through convoluted websites that are not designed for mobile phones, particularly when they can simply just move to a competitor who has focused on optimizing their content. With over 6 billion people owning phones worldwide, it continues to prove to be the best way to access consumers. Here are a few of the reasons why optimizing your content for mobile is vital.
ERP, also known as enterprise resource planning, it’s essentially a business process management software that manages and integrates businesses and companies’ day-to-day business activities. This includes handling the supply chain, risk management, procurement, manufacturing, project management, human resource activities, operations, and financials. The key purpose of the ERP system is to improve and increase the organizational efficiency within a company, overall streamlining the process of how the resources are utilized. Some examples of the leading ERP solution providers are Oracle JD Edward EnterpriseOne Software, SAP Business ByDesign, Microsoft Dynamic 365 ERP Software, Sage Business Cloud X3 Software, and SYSPRO Software.
Artificial intelligence (AI) is changing the world as we know it. AI is the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligential beings. Incorporating AI within your marketing campaigns is going to be crucial for the future of your business.
AI-powered marketing campaigns achieve three times the revenue relative to their use in the marketing mix and increase customer engagement, while continuously improving campaign performance across channels. AI is transforming digital marketing, and marketers must ensure that they are keeping up with the technological advancements.
In the same way that traditional marketing once took over the world, digital marketing is following its example and making itself known. It is becoming extremely important that your company takes advantage of this technology to ensure that they are up to date with the latest trends.
Here is how AI is transforming digital marketing.
Investing in good branding is imperative to the success of any business in 2022. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.
Below is a list of five of the many values that a good branding strategy will provide your business:
The metaverse is taking the business and technology worlds by storm. If you have read the news lately, there is always something going on regarding this virtual world. While the metaverse is an exciting advancement in technology there are some challenges marketers are going to face.
Here are 5 challenges that marketers are going to face with metaverse marketing.
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The metaverse is a virtual-reality space where users can interact with on an immersive, digital environment populated by virtual avatars representing actual people. With the rise in metaverse consumption, companies should utilize their metaverse marketing strategies. The metaverse is going to be a powerful way for your company to market itself, and it is extremely critical to have a strategy for the metaverse, and here’s why.
When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards.
There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.
NFTs (non-tangible tokens) have started taking the world by storm. Although NFTs have been around since 2014, 2021 was the first year that this novel technology broke through into the mainstream, disrupting the art world and many industries beyond it. Over the past 12 months, the NFT scene has evolved rapidly and doesn’t look to be stopping.
The advent of NFTs opens intriguing new opportunities for brand marketers in the areas of digital products, digital media distribution, and access management. Here are some of the ways that NFTs will impact marketing, and how you can market your NFTs.
With the rise of social media, it is no shock that companies are reaching out to the top influencers on these platforms to help with their marketing. With over 1 billion monthly active users (and more than 500,000 of them active every day) it’s no surprise social media influencers use Instagram as their primary platform.
Instagram influencer marketing is only predicted to grow. According to HypeAuditor’s latest report, the influencer sector is predicted to grow by $8.4 billion over the next three years and reach $22.2 billion by 2025. We broke down what exactly an Instagram influencer is and how it works.
The metaverse is described as a combination of multiple elements of technology, including virtual reality, augmented reality, and video where users “live” within a digital universe. Being described as a virtual online space characterized by interactivity and interconnectivity. Digital marketers must keep up with the newest technical advancements. Understanding what the metaverse is and its full potential is part of this. What marketers must grasp is that the metaverse is not a fad; it appears to be here to stay and, on its way, to becoming the next big thing.
How we market to consumers has changed drastically over the years. With the changes in technology, we have seen an increase in the usage of digital marketing over traditional within a marketing campaign. Which leads to the question of which form of marketing has the best outcome for your business. We came up with some pros and cons of both digital and traditional marketing to decide which produces the greatest outcome for your company.
Many of us apply for positions on LinkedIn because it’s easy. The job pops up on our feed and simply after a few clicks, we’ve applied.
We have probably read the first few paragraphs and decided that if anyone gets back to you, you might read a bit more or of course, ignore the email (or in-mail) and move on.
In this digital age, we’re often looking for new ways to keep occupied, especially now more than ever with the pandemic. We, like many, decided to give TikTok a go. At the start of 2020 alone, TikTok was downloaded 315million times, which set a new record for the most installed app in such a short period! Today TikTok has had more than 2 billion downloads, with over 689 million active users, and is only getting bigger as the days go on.
This is one of the many reasons why your business should start using this giant social media platform (if not already) to generate new leads, connect with customers and develop a stronger brand presence.
Here are a few reasons why your company should be using TikTok as a part of your marketing strategy.