Expert Marketing Blog - Page 10

Press releases are an important part of a company’s communication strategy. However, many businesses make mistakes when it comes to creating and issuing these messages. This can result in issues such as self-promotion that you must avoid being taken seriously.

Marketing and sales are two distinct services within a business, and their roles are clearly defined. They are often seen as separate departments, but they share some similarities, and do have some overlap that cannot be overlooked. In any organization, one of the keys to success, and perhaps also one of the biggest challenges, would be to get the marketing and sales team to be on the same page and work closely together. It may sound like a simple task to achieve, but there are often conflicts due to different perspectives on marketing budgets and its effect on sales performance.

Businesses across industries are trained to tackle different problems daily. Employees inherit problem solving skills; however, they may approach issues in diverse methods. Similarly, accounting firms face a unique set of challenges that they must overcome head on to achieve their business goals.

A growth mindset is the idea that you view challenges as something to overcome. You view any obstacle as something to learn from, something that you can defeat with hard work. The idea behind a growth mindset is that by virtue of seeing challenges and failures as learning opportunities and chances to improve, you increase the likelihood of success by believing that you can overcome the obstacle. If you fail at something you may just give up and never try again, but if you see it as something that you can beat with enough work then you will want to try again until you succeed.

Many reasons contribute to the rapid growth in the E-Commerce space, with Covid-19 being the main one. According to Forbes, in 2021, e-commerce sales account for $870 billion in the US, a 14.2% increase over 2020 and a 50.5% increase over 2019, representing 13.2% of all retail sales in 2021. The changes in consumer behavior in the past few years are driven by the stay-at-home policy as well as the fears of the spreading pandemic, bringing customers from brick-and-mortar stores to online stores. The convenience of being able to shop anywhere and anytime, and get it delivered to your doorstep without having to go to the store has influenced customers’ purchasing behaviors. However, the e-commerce industry is always changing and businesses continuously aim to improve their customer experience to enhance their shopping journey.

We are in a day and age where everything is digital, whether you have come to terms with it or not. We are amid an industrial revolution, where we are seeing industries like construction having to revamp its services and approach.