The Catastrophe of Being Stagnant
Small businesses around the world suffer from many different things, but one of the worst would have to be getting stuck in a rut of ‘just getting by’ or being ‘stagnant’.Working ‘in’ the business and not ‘on’ the business is a very normal trap that many small business owners fall into and then after years of working long hours they wonder why the business isn’t in the position that they thought it would be.When you are an entrepreneur, you tend to have ideas. In fact, it is what you lay awake at night thinking about and wonder why the next day you feel a little worse for wear.
Whilst Marketing Eye has built a business on this, there are still many ways in which small business can take a step in the right direction, without losing their arms and legs in the process.
Firstly, you need a strategy. Strategies aren’t just for the big guys – they are for any business whether it has one employee or 100 employees. “Fail to plan, plan to fail” is not a famous saying for no reason – after all.
Secondly, develop an action plan and stick to it!