Expert Marketing Blog - Mellissah Smith - Page 7

How many times have you thought – could have, should have, would have – and did nothing about it?

Unless you are one very highly motivated person that can read minds and forsee the future, you would have at some time in your life, said these things to yourself or to others. Sometimes quietly, sometimes out loud.

I often think to myself, that I could have done something, but didn’t for valid reasons or because I simply couldn’t be bothered.

Like the time I was offered big dollars for my business. I could have taken it and been living in the South of France, but instead, I chose to continue my journey and see where it was going to lead me.

My ’should have’ is over 10 years ago, I came up with this brilliant idea to have clear plastic, zip up cases for luggage that you can quickly put on before you check in your luggage or before you put it through the security checks. They would be branded with Louis Vuitton, Samsonite or whatever brand your case is, but it would protect it.

The number of times I go through the airport security scanners and my bags come out scratched, marked and damaged is ridiculous. I am now not travelling with designer luggage for this very reason.

It would be a purchase of $39.95, just like buying fries with your burger. A bloody good idea if you ask me, and I should have done it, but I didn’t and now, the moment of passion and enthusiasm has gone.

My ‘would have’ is all to do with experiencing other cultures. I would have loved to live in Europe throughout my twenties but didn’t because I was scared of the unknown, not into taking risks and worried that I would not have the career I always dreamt of and am now having.

When it comes to business, think about what you could have, should have or would have done to build your brand and haven’t. Does it still have merit? Would it help your business? Does it have the ability to bring in sales? Can you find ways to make it happen?

Have a board in your office that says:

Could have: ….
Should have: ….
Would have: ….

And review it from time to time. Don’t miss opportunities that can aid your success.

Mellissah Smith from Marketing Eye

I am the Queen of dinner parties – that is, attending them. I can’t cook to save myself although I have set a NY resolution to learn. Thankfully I know how to turn up with a really good bottle of wine or if I am feeling celebratory, French champagne and I am well versed at making light conversation with pretty much anyone.

Dear Jen,

Whilst I think it’s great that you have posed nude showing off what you call a healthy body image by a role model, I also think you may be a bit off the mark. At least on this topic.

How many of us spend time thinking about what our New Year’s resolutions are going to be and never let them see light of day?

I am an avid believer in planning and setting goals so New Year’s Resolutions are integral to my life both professionally and personally. In many cases, I actually follow them through because they are realistic, ambitious and achievable.

On New Year’s Eve I sat around with a group of friends of mine and pondered what our New Year’s resolutions should be.

I wrote down 12, everyone else wrote down 1.

Interesting!