Why 2022 is the best year to create a winning marketing strategy
What Is a Marketing Strategy and Why Is it important?
Firstly, a marketing strategy refers to the goals the company needs to achieve through its marketing efforts. Specifically, the strategic stage of your campaign involves your marketing team deciding what your overall business purpose is; why you are running this campaign. Elements of a marketing strategy include ‘what offering you will deliver, who you will deliver it to, how you will deliver it and who your competitors are’. Fully understanding and reminding your marketing team what your strategy entails is an essential element to running a successful marketing campaign.
Now that we have outlined why it is essential that your marketing team perfects your strategy, why is 2022 the best year to perform this? 2022 has been deemed the ‘new world’ ensuing from the global pandemic. Covid-19 has irrevocably altered the marketing and business sector, and the values your company should present to customers. Lockdown and isolation caused ‘emotions to run high’ which in turn placed an importance on personal interactions with brands. During a time of such uncertainty, the humanization of brands was comforting to consumers.
There is a ‘new sense of urgency’ in the marketing world, as customers expect ‘true 360 understanding and engagement’ from brands. Customers are continuing to expect more and that is why the perfecting of your marketing strategy should commence in 2022. It is the best time to show consumers that you are a compassionate brand that fully understands their needs.
2022 Is the Year to Show Customers You Are an Engaging and Personal Brand.
The global lockdown ‘amplified the importance of empathetic experiences’. During a period where social interaction was extremely limited, online interactions and experiences were valued. It was important that brands reached out to consumers and showed they cared about the consumers struggles. Companies that would send out the generic pandemic style email appeared out of touch and reportedly made consumers feel unvalued.
Statistics from Salesforce evince that 84% of consumers find that the experience a company provides is as important as the product or service. In 2018 when customers were asked the same question, 80% answered that the experience was as important as the products being sold. These results expose that interaction and human experience became extremely more important ensuing from the pandemic. In 2022, utilize this significance of personalizing customer experiences and research your clients and customers in depth. It is important that your marketing team embraces this change and uses the knowledge of their target audience to their advantage. Through operating with a compassionate lead and understanding your customer, your brand is more likely to succeed.
Evidently, these values of genuine experience and interaction are transcending into the ‘new normal’ marketing world that we are living in today. In 2022, it is the best time to continue perfecting this strategy and reaching out to clients in a humanized and personalized manner. This is because consumer behaviour during the pandemic exposed that individuals will affiliate with brands and businesses that appear caring and interested, rather than companies that presented themselves as emotionless or disconnected from clients. The new year is the best time to extend upon the personalized relationship your marketing team would have created with customers. Continuing to check in on clients following the aftermath of this global pandemic would sustain this client and business relationship.
These values that were trending during the pandemic aren’t going out of fashion anytime soon. Continue to strengthen your customer and client relationships and reap from the benefits of this ‘new normal’ world we live in today. Customer demand is continuing to augment, and therefore now is the time for your company to ensure their strategies are flawless.
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