What is your vision?
Today I played golf with some amazingly talented and inspirational men and women at the Australian Women’s Open Golf Tournament ProAm at Royal Pines. I say amazing because many of these men and women have achieved great things whether it be with sport, business or the community despite where they live, what backgrounds they come from and how old they are.
One man has an environmental consulting business that has 35 people working in it from the Gold Coast. Another looks like he is under 25 years old and runs a film production company that primarily makes television commercials but by all accounts is doing pretty good.
And a pro golfer that I was talking to most of the day, Lisa, is 28 years of age and as a teenager found that she wanted to see the world and play golf. What better way to achieve this then to be a pro golfer.
When asked what I do, my reply was ‘that I help businesses grow through marketing’.
That’s what I do. It’s simple. My team and I go over and above for small to medium sized businesses in order to help them grow by marketing their businesses. We develop strategies and implement them using creativity and connectivity with their customers.
Every day, I grow more and more passionate about helping other businesses. I continually connect people who have business synergies and open doors if I believe in what a company is doing.
My vision for Marketing Eye is highly dependent on the market. Whilst I want to expand, I also know that in tough economic times companies often retrench their marketing departments and replace with an outsourced option, which is where we fit in.
This should work well for Marketing Eye as we provide companies with a Marketing Manager for 12 months, for a number of days per month. It is the perfect alternative. Companies cannot afford to not market their businesses, yet having another person on the headcount fulltime with superannuation and taxation to pay, is becoming more and more out of the question.
We understand that companies need to cut their expenditure, but please, don’t kill your business by having no marketing at all. I talk to people everyday that say that they have retrenched their marketing department and are not looking at any marketing activities over the next 6 months. What are they thinking?
After a day of playing golf with people who inspire me, I am now back at my computer looking at my life and my business in a new positive (and glowing) light. I know that whilst the next 12 months is going to be tough for a lot of people (and no Kevin Rudd, throwing cash at people who may just use it to throw down pokies machines or buy new plasma’s is not the answer!), for those in business, a ‘marketing eye’ is critical and for that reason alone, I feel confident that 2009 is going to be ok.
I am looking forward to the challenge of having to be more competitive and smarter at the way we communicate our value proposition.
Whilst to me – $24,000 per year to have a marketing manager is a no-brainer for any business that wishes to grow or maintain market share – if people don’t know about it, they will not engage our services.
Right now, it’s back to the drawing board and restructuring our marketing messages so that SME’s know that we are not only a good alternative – but the only alternative!