Sex and the City 2 – A marketers dream

14 Jun

If you haven’t heard that the latest Sex and the City movie is pretty ordinary, then you have been sleeping under a rock!

The storyline needs alot to be desired as the movie was nothing short of boring. I spent over 2 hours in the movie theatre watching a movie that I was absolutely dying to see, to be left bitterly disappointed.

But… I was there, watching the movie like the millions of other women out there, regardless of the bad reviews just to see the fashion and to see what happens with Mr Big and Carrie.

As I watched, I fell in love with a silk off the shoulder dress and decided that I would like to buy it – regardless of the cost.

As I searched on google, I found that the dress has been sold out worldwide and that there is no humanly possible way to get a dress prior to the last week of July – if you are lucky.

Now, I am not sure what SJP charged them for her endorsement, but I am sure it is paying dividends. I looked through her entire movie wardrobe and every single item has been sold out.

Who says celebrity endorsement doesn’t work?

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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye