Practise Unfortunately Does Make Perfect

How easy would life be? Really? Imagine it. Everything you touch - turns out your a natural. Life would be great.

But unfortunately life isn’t quite like that. There is a reality. Even Tiger practises.

The areas in life that I feel pretty confident with – like for instance – work. I have been doing pretty much the same job for the past 19 years – give and take the hierarchy changes at my places of work. Now I am the boss rather than the junior executive!

If you asked me, I am very good at what I do and I personally can mean the difference between a client meeting their sales objectives or not. I still get chuffed when I come up with a brilliant idea or a campaign that really rocks the socks off the business we are doing marketing for. The reality is though that I practise and practise and practise. Every day, every sign, every newspaper, every television commercial, every shop, every experience. I practise analysing whether it is good or bad branding, advertising, public relations, websites – you name it – I have analysed it according to my knowledge of marketing and my thoughts as a customer, made a decision as to whether it was good or bad.

When I come back from a lengthy holiday, like anything, I feel rusty. I am not so quick off my feet. I am thinking about laying in sunshine rather than how my client gets their next sale. I like sunsets on websites when in fact they should have been dead and buried in the eighties alongside big shoulder pads and shaggy perms.

I play a little bit of golf. I love it so much that I started a website (www.womensgolflife.com) . When I had a coach and visited him every week, I was improving so much that I began to think that one day I might be ok at this sport. Then I got busy, swapped States and moved across the road from a golf course – k’bang! I have been there once in twelve months, had about 6 rounds of golf and about 4 lessons. The last time I played, it was as if I had never played before. I forgot how to hold the club – and no-one decided to remind me! Great friends I have! It affected the way I hit the ball as I couldn’t move my wrist into the right position to come back and hit the ball as I should. I lifted my head too soon and really did everything other than stick my bum out when I should – wrong.

I need practise. One hour later with Kate at the driving range and Bob’s your uncle! I am hitting the ball again. Not as straight as I would like to, but certainly up in the air and the distance I am aiming for.

The moral of this very long story (sorry!) is that practise does make perfect. Unless you are a natural at everything, you need to come to terms with this reality.

In marketing, practise writing the perfect letter to your clients, practise talking to your clients in a way that they can resonate with, practise being more organised, practise researching your clients and then seeing how their successes can be your successes. Practise being a better marketer for your business.

Read, watch and learn what others do and how this can impact your small business.

Write down 5 ways you can practise more whether it’s marketing your business, or being the brilliantly talented entrepreneur you know you are – but just need the world to see.

www.marketingeye.com.au

Join Marketing Eye on Twitter and Facebook today!

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!