Key things to look out for in 2017:
Before anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions.
Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.
But what I do know is that all of a sudden, we have forgotten something that is really, really important - and that is people are human and the human connection will never die.
Over the course of a year, Marketing Eye writes about 100 to 200 marketing strategies. They are integrated in approach, and incorporate the use of technology, data science, creative, and human elements. I recently was given a marketing strategy from another company that had done some work for a new client, and I literally threw it in the bin. It could be a strategy for any company, and all it did was talk about the technologies that the company needed to "buy" to achieve their goals.
Unfortunately, many businesses get lost in the chaos of closing out the year and forget to fully prepare a marketing strategy for the upcoming year. Hit the ground running in 2017 with a strategic marketing plan designed to guide your company to the next level.
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.
Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?
Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.
I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.
If you are looking for inspiration online, here is where I like to go:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.
I spoke with a young lass that worked behind a bar the other day mentioning that I was going to the concert and she said, "Every woman wants to be with him, and every man wants to be like him."
He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video.
I couldn't agree more. Looking at a picture, it does tell a thousand words.
Not trying to buy and build, these followers are real and with 97% authenticity, we have done a really good job.
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