Marketing Eye

Marketing - Page 7

Guerrilla Marketing Is Very Much Alive

We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. 
Read more...

3 Ways Content Distribution Can Propel Your Brand

Content is King. But Distribution is Queen... And she wears the pants!
 
It can be extremely frustrating to put in the hours that it takes to create amazing content and never see any results. I can remember when I first started blogging more than 8 years ago and see 2 people actually read it. Typically, those two people were my parents... thanks mom!

But the reason why your blog isn't being read is summed up in three words: Distribution, Distribution, Distribution!

Read more...

Why every marketing team needs a data scientist

Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.

This particular University, isn't sitting by the side-line. In fact, they are leading the way and have added Data Science to the program, and are ensuring that each and every person who does a marketing degree has an opportunity to learn about data science and all that it encompasses.
Read more...

The cut-throat world of marketing performance

Ultimately companies are looking for two things; increase their brand awareness and more sales. The role that marketing plays in this is pivotal, and as we move closer to understanding marketing analytics across the entire spectrum of marketing, we are realizing that marketing performance is not only getting more cut-throat, and precise, with amateur or lazy marketers being caught out - but it is also getting more 'real'.
Read more...

What Presentation Platform Should You Use?

Throughout the past few months there has been a strong amount of interest in finding creative new presentation platforms. Everyone wants to use a ground breaking presentation platform that will blow clients and team members away, however; there are some limitations with presentations. Want to know why so many platforms fall to boring old Powerpoint?
Read more...

The Great American Eclipse

It’s amazing what a scientific anomaly can do to our culture and our businesses. It was a pleasant surprise to pull up my social media profiles and not see endless Trump posts, for or against.  Everyone around the U.S. dropped everything and acknowledged an event much larger than a personal opinion or celebrity story. So just how big of an effect did the eclipse have on the US?
Read more...

Less Manual, More Automation

Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizeable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies that can help automate your processes and save your team time…
Read more...

Find Out Your Office Personality

Yesterday one of our team members shared his results on a recent Glassdoor office personality quiz. Sparking great interest, each of us decided to take the short questionnaire and see what our results were. So what did the results tell us about the dynamics of our office?
Read more...

The Secret Sauce Of Great Marketing Agencies

Businesses both big and small, B2B and B2C, have to deal with the complexities of marketing. So what drives successful marketing? What separates the good marketing teams from the bad ones? In other words, what’s the secret formula to successful marketing? Let’s take a look at at the top three traits of great marketing teams:
Read more...

Being a successful fashion designer is about knowing the numbers

For those interested in becoming a fashion designer, an Australian iconic cottage industry fashion designer has one pearl of wisdom that will change your life  - know your numbers.

Having grown up in a family dedicated to retail and design in the furniture industry, well-known fashion designer Sophie Moran at first thought she might want to become an interior designer and pursued this passion straight from school to College. 
Read more...