Marketing Eye

Marketing - Page 6

Why structure and discipline is the only way to improve your marketing outcomes

The start of a new year always comes with the best intentions and why not? You and your team have come back from an extended holiday relaxed and ready to tackle the new year with the same enthusiasm you wished you had at the year end.

Yesterday was my first day back in the office and it was remarkable to see how much work everyone had done with a one-day head start. They were enthusiastic, strategic thinking and were ready to take the business to the next level.
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Where is Marketing heading in 2018?

I sat down in a bar next to the Dean of Marketing at one of America’s most prestigious Universities, and we discussed the future in marketing.

I proudly told him about Robotic Marketer, a robotic and AI technology based solution that writes marketing strategies in minutes, that are more intuitive, smarter and results orientated than any human being could ever do.

As I discussed the details of how the Robotic Marketer works, he exclaimed “you are disrupting the industry”. This is the future. And it is.

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How is Your Company Culture Affecting Your Brand?

“My pleasure”--  We hear this simple phrase every time we say “thank you” to an employee at Chick-Fil-A. In addition to this phrase, we also receive excellent service, free food coupons if our order wasn’t correct, and their employees are off work every single Sunday and on Holidays.
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How to Talk to Yourself

In life it is so easy to get stressed about what is happening right in front of us. The baby needs a sitter, the dog needs to go to the vet, your mom needs to be picked up from the airport etc. When you are stressed out, what kind of words are you using in your mind? Are they positive words or negative words?
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Client of the Week: Applied Global Technologies

Let’s take a quick trip down memory lane. Remember the good old days when your boss was conducting a meeting in the large conference room; you knew when it was about to start because you could hear the squeaking of the wheels as the projector was rolled into the room. Then, the lights would go out and the key meeting points would be hand-written with an expo marker--boy weren’t those the days!
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What's the Difference?

Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and marketing evolving into the same department, or is there reasons the two remain separate entities?
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Did You Say Yes?

Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk takers. But between building your product and getting it out to the public, how do you know when it’s time to begin asking for help?
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