Expert Marketing Blog - Marketing - Page 5

According to research by Podcast Insights, there are more than 2 million active podcasts and counting. Due to the pandemic, more people are streaming audio and watching movies at home. This explains the surge in Australian monthly listeners, with a 48% increase from 2020 to 2021. 

With the number of podcast channels, podcasters, and listeners growing, advertisers are eager to keep up. Nova Entertainment further suggested that advertisements are not fulfilling the rate of new content release. This is a huge opportunity for marketers. But what exactly is podcast advertising, and how could it be implemented into your marketing campaign? Have a read below to find out more!

Technology is constantly evolving in this day and age, therefore remaining at the forefront of it is imperative to the success of any business. Ensuring that your content is optimized for mobile use is a key part of achieving this. Consumers are no longer willing to work through convoluted websites that are not designed for mobile phones, particularly when they can simply just move to a competitor who has focused on optimizing their content. With over 6 billion people owning phones worldwide, it continues to prove to be the best way to access consumers. Here are a few of the reasons why optimizing your content for mobile is vital. 

ERP, also known as enterprise resource planning, it’s essentially a business process management software that manages and integrates businesses and companies’ day-to-day business activities. This includes handling the supply chain, risk management, procurement, manufacturing, project management, human resource activities, operations, and financials. The key purpose of the ERP system is to improve and increase the organizational efficiency within a company, overall streamlining the process of how the resources are utilized. Some examples of the leading ERP solution providers are Oracle JD Edward EnterpriseOne Software, SAP Business ByDesign, Microsoft Dynamic 365 ERP Software, Sage Business Cloud X3 Software, and SYSPRO Software. 

Artificial intelligence (AI) is changing the world as we know it. AI is the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligential beings. Incorporating AI within your marketing campaigns is going to be crucial for the future of your business. 

AI-powered marketing campaigns achieve three times the revenue relative to their use in the marketing mix and increase customer engagement, while continuously improving campaign performance across channels. AI is transforming digital marketing, and marketers must ensure that they are keeping up with the technological advancements. 

In the same way that traditional marketing once took over the world, digital marketing is following its example and making itself known. It is becoming extremely important that your company takes advantage of this technology to ensure that they are up to date with the latest trends.

Here is how AI is transforming digital marketing.   

Investing in good branding is imperative to the success of any business in 2022. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.

Below is a list of five of the many values that a good branding strategy will provide your business: