Marketing

Find Out Your Office Personality
Yesterday one of our team members shared his results on a recent Glassdoor office personality quiz. Sparking great interest, each of us decided to take the short questionnaire and see what our results were. So what did the results tell us about the dynamics of our office?
The Secret Sauce Of Great Marketing Agencies
Businesses both big and small, B2B and B2C, have to deal with the complexities of marketing. So what drives successful marketing? What separates the good marketing teams from the bad ones? In other words, what’s the secret formula to successful marketing? Let’s take a look at at the top three traits of great marketing teams:
Why You Should Buy Into Influencer Marketing
Still in its infant stage, influencer marketing has become a powerful tool for marketers who have adopted this strategy early on. But it’s not too late to get started now. You may just need a few reasons to get excited about this new craze, and here they are:

Being a successful fashion designer is about knowing the numbers
For those interested in becoming a fashion designer, an Australian iconic cottage industry fashion designer has one pearl of wisdom that will change your life  - know your numbers.

Having grown up in a family dedicated to retail and design in the furniture industry, well-known fashion designer Sophie Moran at first thought she might want to become an interior designer and pursued this passion straight from school to College. 
Is Marketing Naked a Good Idea?
You know what they say? “If it tastes good, it’s not good for you”.

Well a PepsiCo brand supposedly taste way too good for its own good! They have just been sued by CSPI, America’s food watchdog, on the basis that their marketing tactics were misleading to the general public.

Are you a Top 10 Company to watch in Atlanta - if so, we want to feature you in Marketing Eye Magazine
It's that time of year and we are featuring 10 companies to watch in Atlanta that are going to hit the big time. That means companies that are innovative, smart and have the capabilities to be large organizations or game-changes in their industry.
Free Resources for Army Veterans in Sales
The Marketing Eye is all about supporting our veterans. In fact, I’m a veteran myself! After serving a tour in Iraq I pursued a career in sales and marketing and I haven’t looked back since. The Army gave me the experience I needed to be able to compete with the best in the private sector. And you can bet that I used every resource that was available to me when I started out.

How to create a high performing marketing team
If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to steer away from selecting people just like you, or like another person who you rate as being a good marketer on your team. The reason is simple; a strong, competent, successful marketing team has to have a mixture of personalities that collaborate, support, encourage, nurture and push each other to reach their full potential both individually and as a team.

While this may seem idealistic, it's a reality for any competent marketing manager who has the 'balls' to think outside the box when they are putting together a team of people to take a company to the next level.
What your marketing strategy for 2017/18 should address
Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it. 

If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.
Change it up, reinvent what you are doing and expand your market
My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan in highsight of the first quarter of this year.

I am inspired beyond belief and like many entrepreneurs, having the motivation to kick goals, climb any mountain and put on a brave face even though you may be scared shitless - is something that comes very naturally to me.
Why your marketing company's social media presence counts
As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.

One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
Did you make your last quarter sales figures - we didn't!
It's our first quarter conundrum that is making me scratch my head, and is starting to create some sleepless nights. In 5 years, we have never had a month where our sales figures didn't meet our projections.

I'm shocked, concerned, worried and trying to rack my mind as to why. I find myself looking for answers.
Great Marketing Starts With The Team
Marketing has always been known as a shot in the dark at best, however, times are changing and so have our processes. If your marketing team or agency doesn’t have answers for your questions as to why or how you are doing something, it’s probably because they are not trained correctly. A properly trained team can make all the difference when it comes to strategic marketing.
Why Use Custom Landing Pages?
We often get asked by our clients “what is a custom landing page and why is it necessary?” There are many ways to approach advertising in the digital space, however having a custom landing page is the most efficient way to get the desired conversion rate or hard sale. Here are 3 reasons why you should always have a custom built landing page for every one of your digital advertisements:
Obsessed With Beauty

Obsessed With Beauty

Apr 11, 2017 Written by
There used to be a time when value was primarily denoted beyond what was seen, but rather read. Well this isn’t exactly the case anymore. Everyone, and I mean everyone, is drawn towards beauty. We have become a world society obsessed with glamour and aesthetically beautiful things. So what does this have to do with marketing? Just about everything as you might imagine.
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