Every year, businesses struggle to grow and generate revenue because there is no concrete marketing plan in place. Creating an annual strategy can set the tone and expectation for your marketing activities for the rest of the year, keeping your business focused on growth opportunities and bringing in sales. Strategies are built to help your business navigate the challenges and obstacles your industry is facing every day. Below, we have five steps that will help you to create an excellent marketing strategy.
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Sales are the lifeblood of any company. To keep sales thriving, and our business open, we need to implement strategies and plans that will promote a healthy selling environment. Equipping your team with the right approach will not only keep sales consistent, but it will also make them a better sales team altogether.
A marketing strategy is crucial for the health and strength of your business, but you need certain elements in place to track how effectively it’s working for you. Key performance indicators (KPI) measure precisely what’s working and what’s not working in your marketing efforts. If a marketing strategy is a map for your business, your KPIs are the pins in your map. There are numerous key performance indicators to consider when building a marketing strategy, and you will need to decide what works best for you. Below, we have four KPIs you should consider when making your marketing strategy.
Today’s consumer has more demands than ever about the user experience – they expect a more personalized, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting, and emotionally engaging content.
Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.
Webinars may seem like a forgotten form of marketing, but the truth is that webinars aren’t the easiest thing to pull off. It requires months of planning, writing, re-writing, designing, and promotion to finally get to the webinar, but it doesn’t always pay off the way we want it to. There’s a huge difference between good webinars and bad webinars, and it usually boils down to how much work was done in the planning and writing stages. Below, we have some considerations for making sure that your next webinar is great.
Marketing has undergone some profound changes in the past few years, and it will only continue to change in the future. Lately, marketers have dropped the mass marketing campaigns in favor of a much more personalized approach. If you are planning on genuinely engaging with all of your customers and potential leads, you have to be everywhere. The only way for this to happen and be effective is an omnichannel marketing approach. But what exactly does that mean? The omnichannel marketing experience is where consumers can engage with a company on all points; through a brick and mortar store, a website, a mobile app, a catalog, or social media. Additionally, they can access the products and services by calling the company phone, using a mobile app, or even connecting through a personal computer or tablet. If you’re looking to build an omnichannel marketing approach, there are a few things to take into consideration.
Growing businesses typically feel an immense amount of strain on a day-to-day basis, particularly when it comes to marketing. There are simply not enough hours in the day to tackle all of the bigger picture tasks that your company requires while maintaining a consistent marketing cadence. In some cases, businesses have marketing departments that either lack the staff, resources, or workforce to carry out any sort of comprehensive marketing campaign. If your business is struggling to put together a practical marketing approach, it might be the perfect time to consider outsourcing your marketing needs. An outsourced marketing department can support the needs and vision of your business, allowing you to focus on generating revenue and growing your business. Below, we have some specific suggestions on what types of marketing work well when outsourced.
Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.
Are you building a marketing team? To create a capable B2B marketing team that can deliver what your company needs, you need to know the precise characteristics you should look for. Every sports team has a specific person in a particular position. Otherwise, your team loses the game. Marketing works just like this! But it’s not as easy to know what you’re looking for when you’re in a B2B marketing environment. Below, we have some outlines of specific people you should look for to build your brand.
Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is continuously evolving, and we need to be sure that we're utilizing tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to market your tech company better.
Webinars are an incredible opportunity to drive lead generation and audience engagement, but if you want them to be effective, you need to do them right. Webinars are the perfect place to engage and educate prospects on an issue in your industry and how your company’s solution fills a need. In some cases, a webinar is the first interaction with your prospects, giving you the invaluable opportunity to build a relationship with the prospect. Before that can happen, you need your prospects to attend your webinar. Generating traction and interest in your webinar takes time and effort. While registration numbers are an essential factor leading up to your webinar, attendance is the number that is most important for your organization. Below, we have several ways to improve attendance and audience engagement for your webinar.
It takes a lot to run a business these days. With the combination of a constantly changing market and the numerous challenges that businesses face every day, it can be really hard to succeed in a competitive market. But have you tried everything? A marketing strategy can help your business reach its full potential. Strategic marketing is all about aligning your marketing efforts to the vision and goals of your business, using an in-depth approach to achieve your business objectives. Business leaders don’t often have the bandwidth to invest time into building a strategy. That’s where Marketing Eye Atlanta comes in. Marketing Eye Atlanta is the ideal marketing partner for small to medium-sized businesses that are looking to elevate their operations.
Some types of content can do more work than others. For example, while blogs are great at educating and informing your customers about different aspects of your service and industry, a video can go to even greater lengths to show how your product works. If you are having trouble really capturing your leads at later points in the sales funnel, consider amping up your content game with some solutions we have below.