Marketing Eye

Marketing - Page 4

Top 5 Multitasking Methods


Being a business executive is not easy.
You have to be persistent. You wake up early and work long hours to meet those deadlines and accomplish your goals. Most of the time, self-care can become a foreign concept; one that is pushed to the bottom of your to-do list for the sake of efficiency.

While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.

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Quick Tips for Killer Content Marketing

Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.

When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.

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Ditch the What, Find the Why

So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between the company and consumer was widened - leaving an alarming dissonance and a question: what does the consumer really connect to?


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These 4 Innovative Ideation Methods are a MUST

In this day and age, there are so many brilliant ideas out there it can feel overwhelming. What is the key to staying ahead of the game and leading the pack in terms of innovation? While some may argue that it can all be attributed to generous funding or technological advancements, the real key is a creative toolkit for insight generation.  

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6 Questions to Accurately Identify Your Ideal Customer

While all business owners would love to have the entire world need their offerings, marketing to that many people is not only unrealistic, it’s also ineffective. Believe it or not, narrowing down your target audience is actually one of the best ways to improve your sales.

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Mastering the Art of the Google Search

Google conducts over 3.5 billion searches every single day. Odds are, you use Google many times throughout your day. With its advanced algorithms, Google is pretty good at finding the answers to your questions, however, every once in a while, Google doesn’t quite understand what you are looking for.

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