Marketing Eye

Marketing - Page 4

Whether you are selling a product or a service, it’s intended for a specific group of customers or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.

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Video marketing is a distinct niche in the content marketing world, one that seemingly requires a bunch of work and expertise to effectively pull off. The good news is that this isn’t necessarily true! No matter what your company is doing the video realm or how you feel about video in general, there’s no denying the power and impact that video marketing can have for your business. Video marketing is a powerful tool that can educate and entertain your audience at one time, allowing you to drive engagement in new, creative ways. 

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What is the user experience on your website like? Today’s users are looking for a website that is informative, modern looking, intuitive, and easy to use. If your website doesn’t perform the way it should, it will negatively affect your brand awareness and engagement. Below, we have four tips to make your website more user-friendly for your audience.

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Email campaigns might seem like an outdated marketing method, but they are a tried and true method of connecting with your audience. While perfecting the content and design elements is an essential part of creating an email campaign, it’s more important to understand how to succeed.

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With as difficult as 2020 has been for people and businesses across the globe, it might be hard to take the time to set personal and professional goals for ourselves as we get closer to the end of the year. For some of us, the end of the year feels like a sigh of relief after an incredibly difficult period. Still, for others, it only stresses the already complicated challenges and obstacles we are facing. Either way, it's important to set personal and professional goals to plan for prosperity and success for next year, while instilling a sense of hope for the future. Take an objective look at where you want to be personally and professionally, with a plan of how to get there.

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When you hear the word ecosystem, what's the first thing that comes to mind? Ecosystems work in a particular way, wherein the biotic and abiotic components of any particular ecosystem work together to survive. Product ecosystems are not so different! A company creates a product ecosystem when they have several products that coexist to benefit the customer. Apple is an excellent example of a company that's made a thriving product ecosystem, with its synchronized phones, tablets, laptops, televisions, and even headphones. But how is a thriving product ecosystem built? Below, we have a few pointers for any companies that are attempting to establish their product ecosystem. 

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Marketers tend to pour massive amounts of time and effort into specific content strategies, but they don’t always work out the way they are intended. Content is created to educate customers, move them through the customer journey, and relay the industry-specific information they need. But what happens if your content marketing strategy isn’t working? Below, we discuss three ways that your content strategy isn’t working and how you can address those problems.

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When you’re building an SEO report for a client, it probably features a multitude of considerations to optimize their website like the page level traffic, bounce rate, or the amount of time that users spend on the site. All of this is helpful, but is it the most essential information for your report? Hypothetically, let’s say you can only include one piece of information in an SEO report. The one element that should be included in every SEO report is the conversion rate and goal completion.

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Today’s customers have more expectations for the products and services that they purchase than ever before. For companies that are providing products and services, you must understand what your customers are expecting and how to meet those expectations. That comes from listening to what your customers have to say. The connection between you and your customers is an integral part of your relationship with your customers. Marketing and sales can work together to develop a deeper understanding of what their current customers need and how to serve their prospective customers better.

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Content marketing is all about flexibility. Your campaign might be written perfectly, planned to the fullest extent, and performing wonderfully: but sometimes things change! Trends and global events might distract your audience from your campaign, or it might even lose steam after a competitor campaign launches. Whatever the case may be, it's important to have the flexibility and capability to address what's happening with your campaign and make the necessary changes. When something significant disrupts your content strategy, you need to think about how it will affect your business goals. The success of your campaigns and your business all relies on your ability to pivot your content strategy quickly.

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Building a landing page is standard practice for any marketer, but that shouldn’t undermine the importance of building a purposeful landing page to increase conversions. The fundamentals, like compelling copy, form placement, and social media integration aren’t changing; it’s all about the smaller ways to maximize the number of sign-ups the landing page generates. Below, we have several ways to improve the performance of your landing page and generate more conversions for your business.

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LinkedIn might be the first impression that people have of your company, and a great LinkedIn page makes an excellent impression with any potential leads that might be looking for your information. Consider LinkedIn as an extension of your website, making sure all the information is clean, up to date, and understandable. Below, we have four elements that will your company’s LinkedIn page look professional and inviting to prospective leads.

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If you want to capture the attention of your audience, you need to create the right materials to help them become familiar with what your company offers. Marketing collateral pieces are a great way to showcase that you know exactly what you are talking about, giving you a competitive edge in your field. With the right collateral pieces, you can further educate prospects with what your company has to offer.  

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Today’s customer is all about the experience. From the very first interactions with your company’s branding to the final sale, companies need to provide a branded customer experience that will leave a lasting impression. An experiential marketing campaign takes the idea of a customer experience one extra step, by providing an experience. Experiential events can tell you a lot about your customer base, especially regarding what kinds of things they might engage with. Below, we cover the basic elements that your experiential marketing campaign should have.

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Consumer marketing requires a different way of think for marketers who are generally operating in the B2B space. While B2B marketing focuses on the logical process-driven purchasing decisions for businesses, B2C marketing focuses on driving consumer purchasing decisions with emotion. Finding the right approach means tapping into the interests and habits of your customers, using the analytics at your disposal to make the right strategic choice to move forward.

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