Marketing

The cut-throat world of marketing performance
Ultimately companies are looking for two things; increase their brand awareness and more sales. The role that marketing plays in this is pivotal, and as we move closer to understanding marketing analytics across the entire spectrum of marketing, we are realizing that marketing performance is not only getting more cut-throat, and precise, with amateur or lazy marketers being caught out - but it is also getting more 'real'.
The sales hangover - do you have one?
What a huge week it's been in client acquisition. We are not sure whether summer is officially over and everyone is ready to capitalise on their businesses opportunities that lay in front of them for the rest of the year, or they simply know they need marketing, and are calling the first company that comes up on Google.
What Presentation Platform Should You Use?
Throughout the past few months there has been a strong amount of interest in finding creative new presentation platforms. Everyone wants to use a ground breaking presentation platform that will blow clients and team members away, however; there are some limitations with presentations. Want to know why so many platforms fall to boring old Powerpoint?
The Great American Eclipse
It’s amazing what a scientific anomaly can do to our culture and our businesses. It was a pleasant surprise to pull up my social media profiles and not see endless Trump posts, for or against.  Everyone around the U.S. dropped everything and acknowledged an event much larger than a personal opinion or celebrity story. So just how big of an effect did the eclipse have on the US?
Talent Versus Hard Work
While some of us grew up with a discernable talent, such as painting or singing, others simply had to navigate towards a possible strength and exploit it as a career. And by others, I mean me. There’s a stark difference between the two, so which one are you hiring? Let’s take a further look:
Less Manual, More Automation
Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizeable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies that can help automate your processes and save your team time…
Find Out Your Office Personality
Yesterday one of our team members shared his results on a recent Glassdoor office personality quiz. Sparking great interest, each of us decided to take the short questionnaire and see what our results were. So what did the results tell us about the dynamics of our office?
The Secret Sauce Of Great Marketing Agencies
Businesses both big and small, B2B and B2C, have to deal with the complexities of marketing. So what drives successful marketing? What separates the good marketing teams from the bad ones? In other words, what’s the secret formula to successful marketing? Let’s take a look at at the top three traits of great marketing teams:
Why You Should Buy Into Influencer Marketing
Still in its infant stage, influencer marketing has become a powerful tool for marketers who have adopted this strategy early on. But it’s not too late to get started now. You may just need a few reasons to get excited about this new craze, and here they are:

Being a successful fashion designer is about knowing the numbers
For those interested in becoming a fashion designer, an Australian iconic cottage industry fashion designer has one pearl of wisdom that will change your life  - know your numbers.

Having grown up in a family dedicated to retail and design in the furniture industry, well-known fashion designer Sophie Moran at first thought she might want to become an interior designer and pursued this passion straight from school to College. 
Is Marketing Naked a Good Idea?
You know what they say? “If it tastes good, it’s not good for you”.

Well a PepsiCo brand supposedly taste way too good for its own good! They have just been sued by CSPI, America’s food watchdog, on the basis that their marketing tactics were misleading to the general public.

Are you a Top 10 Company to watch in Atlanta - if so, we want to feature you in Marketing Eye Magazine
It's that time of year and we are featuring 10 companies to watch in Atlanta that are going to hit the big time. That means companies that are innovative, smart and have the capabilities to be large organizations or game-changes in their industry.
Free Resources for Army Veterans in Sales
The Marketing Eye is all about supporting our veterans. In fact, I’m a veteran myself! After serving a tour in Iraq I pursued a career in sales and marketing and I haven’t looked back since. The Army gave me the experience I needed to be able to compete with the best in the private sector. And you can bet that I used every resource that was available to me when I started out.

How to create a high performing marketing team
If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to steer away from selecting people just like you, or like another person who you rate as being a good marketer on your team. The reason is simple; a strong, competent, successful marketing team has to have a mixture of personalities that collaborate, support, encourage, nurture and push each other to reach their full potential both individually and as a team.

While this may seem idealistic, it's a reality for any competent marketing manager who has the 'balls' to think outside the box when they are putting together a team of people to take a company to the next level.
What your marketing strategy for 2017/18 should address
Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it. 

If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.
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