Marketing Eye

Expert Marketing Blog - Marketing - Page 35

The secret to keeping your clients loyal

The secret to keeping your clients loyal

Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”

This quote came across my desk recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational and business magazines together.
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Marketing Eye has a 'Spark' in its step

Marketing Eye has a 'Spark' in its step

The rise of robotics is nothing new; everyone from scientists to futurists and your average Joe has been talking about it for decades.
In fact, we’ve been watching TV robots since the 1950s, wondering when the predictions made on these shows would come to fruition.
We’ve been reading Isaac Asimov books since 1939 pondering whether robotics will one day usurp humanity to become the dominant being. 
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Traits that every marketing manager needs to have to be successful

Traits that every marketing manager needs to have to be successful

What makes a marketing department successful is the quality of the marketing manager. A great marketing manager can be the difference between growth and stagnation.

We’ve seen a few marketing managers here at Marketing Eye. The thing about them is that they never stay too long in one place. It’s a transient industry, so they come and go. That’s just the reality of an agency environment. However, you do what you can to hold on to the best ones, because a great marketing manager knows their marketing stuff.
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The three things employees should never do if they want to make their mark

The three things employees should never do if they want to make their mark

I have read some great books recently, mostly about how to build a happy and sustainable culture within the workplace and build a business globally.

At the moment Marketing Eye is employing new people in key positions within our company. Each position is new as Marketing Eye is growing exponentially and we need to hire people to accomodate that growth.
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How to create a social media following through your blog

How to create a social media following through your blog

Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips.

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
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How your 2015 marketing strategy is going to be different

Entrepreneurs, managing directors, CEO's, Presidents, CMO's, marketing managers and digital marketing directors are all thinking about how their 2015 marketing strategies are going to be executed - after all it's that time of year.

While most B2B organizations have been fine tuning their marketing strategies for months, other's are only now just scrambling to put one together. At Marketing Eye, December and January is our highest inquiry month predominantly due to so many companies waiting until the last minute to develop their marketing strategies.

It's crazy because by leaving it to the last minute, you are already starting behind the 8-ball and giving your more organized competitors a head start. 

Here are some things that you should be thinking about:

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Niche businesses can have a big global impact

Marketing agencies have a mix of large and small clients. Some clients are well known throughout the community and even globally, while others are known only in the sectors they represent. But sometimes you see a client stride from industry renown into national and global prominence.

GP Graders is one such client. Their commitment to technology innovation and customer service has just seen the company win the Australian Export Awards.
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Why Black Fridays are black days for marketing

Black Friday is an example of marketing gone horribly wrong. To me they seem to bring out the worst in humanity; fights over televisions, people stepping on fellow human beings as they fall just to get to the deal quicker, ugly language and uglier behavior all in the name of a bargain.

After Thanksgiving, a holiday in which life is celebrated, it seems life is once again commoditised, the thanks is forgotten and the giving expected not earned.
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Growth Hacks: Five Amazing Tools for Kick-Starting Startups

So you’ve founded a startup. You’ve been putting in the 80 hour weeks, working every moment you’re awake, sleeping in the office sometimes. And it seems like it’s paying off! Numbers are going up, and you’re getting some media buzz. But then—everything stops. Traffic drops off, registrations are down. You’re still trying to secure that next round of funding, and a drop in numbers right now could be fatal. It’s now or never. 

Okay, you can breath now. That was just a thought exercise. But it’s an important topic, and one any founder or aspiring founder should have a plan for. Just how do you kickstart your startup’s growth to get you to that next round? We’ve assembled five tools to help you get your startup off life support and into major growth mode. Read on. 
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How great designs improve your bottom line

vast blog
Design is one of the most important facets of any marketing campaign. Although it isn’t something we think too much about when we are looking at an ad, logo or a brochure, the fact is if the design isn’t attractive we just won’t read the paraphernalia.

Earlier this year Business Insider ran a piece on The 15 Worst Corporate Logo Fails. Topping the list was the London 2012 logo, which some mistook for a Nazi logo and others for Lisa Simpson being a very naughty girl. 
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How to 'In-sight-pool' followers on Twitter

Devon Wijesinghe is the energetic CEO of audience cultivation and conversion platform, Insightpool, an invaluable tool for large scale marketing campaigns. The company derives from the need for businesses to cultivate leads through social media engagement, and to maximize the investment of time, resources and money on existing social media engagement strategies.
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Creation vs curation: The best strategy for your business

Creation vs curation: The best strategy for your business

curator blog
Content is king. In the magazine world,  which is vastly different to that of marketing, content drives advertising, audience and sales. Come to think of it, perhaps there isn’t much difference between the two.

What makes a magazine successful is a good mix of editorial and feature articles written from within the editorial department and outsourced articles written by experts within particular fields. As a business editor, I would ask contributors to supply specific topics on property, investments, risk management and marketing. In-house editorial combined with carefully curated content, creates a magazine that encompasses the most important aspects of readability: information and entertainment.
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