I’m sure you’ve seen something about all the changes Twitter announced this week. If you were lucky enough to be unplugged then, know the world has changed. Twitter is changing a few rules in the coming months. The 140 character rule that originated so tweets could be text messages, is just one of them. Anyone that spends their time trying to fit everything in 140 characters with a link, an image, and appropriate hashtags, is going to appreciate the 140 character loophole.
Read more about: Twitter Changes! → Expert Marketing Blog - Marketing - Page 31
So you are planning on sending out an email campaign. You have been very focused on writing your copy, creating the perfect design and you are finally satisfied that it will receive an AMAZING click through rate and a TERRIFIC open rate. What if the email never reaches your audience’s inbox? They will never get to see all your beautiful work. :(
We all get spam.
Read more about: Stay Out Of The SPAM Folder! → We all get spam.
In marketing it is the little things that count. Our Founder, Mellissah Smith, constantly reminds the team of the importance of details. In marketing it is all about standing out. Don’t be ordinary, be extraordinary. Market yourself and market your company.
Below are some tips on how to take the extra step as a marketer.
Read more about: It’s The Little Things That Matter → Below are some tips on how to take the extra step as a marketer.
Who are you? Do you really know? Do you know what you stand for? What do people think of you?
Your personal brand is everything to the people that count, and means nothing to those that don't.
I always wonder why people try to be someone else when their true self is beautiful inside and out. Why some pretend, while other's have a comfort in their own skin that exudes a brand that has connection, meaningfulness, and realism.
Read more about: What Is The Number One Killer Of Reputation? → Your personal brand is everything to the people that count, and means nothing to those that don't.
I always wonder why people try to be someone else when their true self is beautiful inside and out. Why some pretend, while other's have a comfort in their own skin that exudes a brand that has connection, meaningfulness, and realism.
It’s time to break your business out of the Stone Age! Without a proper marketing and communications strategy your business will not accomplish exponential growth. Think to yourself, is it okay to start a business without a business model/strategy? No.
So why are you still marketing without a marketing and communications strategy? It’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts.
Read more about: Are You Still Marketing Without A Strategy? → So why are you still marketing without a marketing and communications strategy? It’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts.
When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green!
Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
Read more about: Good For The Environment, Good For You → Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape.
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
Read more about: Marketing Technologies You Can’t Live Without → This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton.
Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
Read more about: Does Your Landing Page Pass The “Beer Test?” → Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not.
Read more about: Why Marketers Need Millennials More Than Ever → 
How many times a day do you get an email and move it straight to trash before even opening it? We are all guilty of this action because we receive hundreds of “spam” emails everyday.
They are trying to captivate us with:
But none of this works....
Read more about: Why Your E-Newsletter Failed → They are trying to captivate us with:
- Buy this
- Save this
- Sign up to be an exclusive member
- You don’t want to miss this
But none of this works....
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.
Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.
These headlines keep popping up and frankly, they're unhelpful for businesses trying to improve their marketing. The reality is that digital and traditional need to work together to enhance today's marketing methods.
Read more about: Digital vs Traditional Marketing; End The War → Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.
These headlines keep popping up and frankly, they're unhelpful for businesses trying to improve their marketing. The reality is that digital and traditional need to work together to enhance today's marketing methods.
On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalized newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
Read more about: New Update? No Problem. Here's How To Market Your Business Effectively → 
Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically.
Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.
We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
Read more about: Too Many Options=Bad UX → Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.
We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
The madness is in full swing.
Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.
The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.
Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.
This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
Read more about: The Madness of Marketing → Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.
The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.
Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.
This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
Writing copy for an about page can feel a little awkward especially if you happen to be writing about yourself. It can feel like bragging but remember most people are reading your about page to learn about you. They want to know who you are, if you can be trusted to do what you claim, and if they can connect with your brand on any level.
Read more about: How To Create An About Page That Stands Out →