Have you ever felt like you are caught simply doing what is trendy or routine? Once success is trending in an area, everyone flocks to it. It might be time to separate from the pack and find your creative side, especially when it comes to marketing. Here are a couple ways to ignite the imaginative side of your brain:
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Expert Marketing Blog - Marketing - Page 28
Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he is the expert. However, in many businesses - especially small ones, everyone offers up their ideas freely on what marketing should be doing.
Here are 3 reasons why you should not let this happen to your business:
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Here are 3 reasons why you should not let this happen to your business:
With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that 2017 will bring just as many, if not more, changes.
Key things to look out for in 2017:
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Key things to look out for in 2017:
Step 1: Develop a Brief
Before anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions.
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Before anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions.
Still unsure of how effective your marketing efforts are?
Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.
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Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.
Technology has revolutionized marketing and where it is heading in the next few months, let alone years, no-one knows.
But what I do know is that all of a sudden, we have forgotten something that is really, really important - and that is people are human and the human connection will never die.
Over the course of a year, Marketing Eye writes about 100 to 200 marketing strategies. They are integrated in approach, and incorporate the use of technology, data science, creative, and human elements. I recently was given a marketing strategy from another company that had done some work for a new client, and I literally threw it in the bin. It could be a strategy for any company, and all it did was talk about the technologies that the company needed to "buy" to achieve their goals.
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But what I do know is that all of a sudden, we have forgotten something that is really, really important - and that is people are human and the human connection will never die.
Over the course of a year, Marketing Eye writes about 100 to 200 marketing strategies. They are integrated in approach, and incorporate the use of technology, data science, creative, and human elements. I recently was given a marketing strategy from another company that had done some work for a new client, and I literally threw it in the bin. It could be a strategy for any company, and all it did was talk about the technologies that the company needed to "buy" to achieve their goals.
As the end of the year is rapidly approaching, businesses are scrambling to finalize their budgets, projects, and overall 2016 business goals.
Unfortunately, many businesses get lost in the chaos of closing out the year and forget to fully prepare a marketing strategy for the upcoming year. Hit the ground running in 2017 with a strategic marketing plan designed to guide your company to the next level.
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Unfortunately, many businesses get lost in the chaos of closing out the year and forget to fully prepare a marketing strategy for the upcoming year. Hit the ground running in 2017 with a strategic marketing plan designed to guide your company to the next level.
It's no secret the world has made the shift to social media - it's time for your business to follow suit.
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.
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There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.
It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!
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There comes a point in every marketers career where they look at where they have been, and where they hope to go to next.
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More to the point, are you sick of doing your own marketing and not focusing on your business? In every business development meeting I have, I always ask “who’s doing your marketing now?” Often I hear that the founder is performing all if not most of the current marketing activities. Nine times out of ten they are trying to: run the business/grow the business, manage staff, manage payroll, come up with new product ideas, and more, all while doing what they can with marketing. It’s too much for a growing business.
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Over the years the psychology of color has been a controversial topic. Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there has also been a disconnect. This disconnect between person to person has been attributed to experiences, personal preference, culture, and upbringing. All of these aspects influence a person's opinion about certain colors and therefore make some studies unreliable from the get go. However, although there is a noticeable disconnect, some marketers swear by colors and the persuasion they have over consumers. According to a study done in 2006 in the journal Management Decision, people can make 62% to 90% of their snap decisions about products based on color alone.
Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?
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Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?
It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign.
Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.
I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.
If you are looking for inspiration online, here is where I like to go:
1. Behance:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.
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Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.
I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.
If you are looking for inspiration online, here is where I like to go:
1. Behance:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.
How many people can relate to "I started from the bottom and now I am here"? I certainly can. There are literally millions of people who can relate to the lyrics and inspiration that hip hop / pop artist Drake uses in his songs and his everyday sayings.
I spoke with a young lass that worked behind a bar the other day mentioning that I was going to the concert and she said, "Every woman wants to be with him, and every man wants to be like him."
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I spoke with a young lass that worked behind a bar the other day mentioning that I was going to the concert and she said, "Every woman wants to be with him, and every man wants to be like him."
Yesterday I spoke with Instagram and Snapchat king, Jeremy Jauncey, for a story in the Marketing Eye Magazine.
He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video.
I couldn't agree more. Looking at a picture, it does tell a thousand words.
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He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video.
I couldn't agree more. Looking at a picture, it does tell a thousand words.