Marketing Eye

Expert Marketing Blog - Marketing - Page 24

One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only 48% of marketers use landing pages for every campaign they drive.

More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts.
Read more about: The Ideal Cheat Sheet to Ensure Your Landing Page Will Convert
From learning how to pivot with rising technologies to becoming aware of the next digital disruptions, keeping up with technological advances is essential to the bottom line of any business.

With the city of Atlanta being home to The Georgia Institute of Technology and being listed by Forbes as the 3rd largest Tech Hub in America, there is no doubt that Atlanta is full of tech news, knowledge and networking opportunities.
Read more about: The Ultimate IT Event Is Heading to Atlanta
Not long ago, content, influencer, and social media marketing were introduced to the industry and quickly transformed the way businesses reach their target audiences. What was once a new and unique way to build brand awareness is now an overly crowded space full of noise.
Read more about: Increase Your Brand Awareness Using These Non-Traditional Marketing Channels
As a business owner, there is no question about it, your business is your pride and joy. You’re familiar with the feeling of “wearing all the hats.” You’ve juggled the finances, dabbled with marketing, generated all the sales and you’ve structured the business development process. The truth is, nobody knows your business quite like you. 
Read more about: 7 Crucial Questions for Business Owners to Answer Before Building A Marketing Strategy
Are you tired of posting blogs on your business’s website and not receiving hits? Sick of sending newsletters and not getting high open rates? It is stressful to put your heart and soul into something you write and have no one read it. There is one thing you should always think about before writing - everything you write must be written with a purpose.
Read more about: Why Your Business Needs to Distribute Content With a Purpose
I once heard the analogy that starting a business is like solving a Rubik’s cube and it knocked me off my feet with its accuracy. As the words rolled off the strangers tongue in front of me, I was immediately thrown back to a time where I was working in an overcrowded office/house alongside twelve other dedicated twenty-year-old somethings trying to build nothing into something incredible.
Read more about: Starting a Business is Like Solving a Rubik's Cube: The Best Way to Solve It
One of the biggest myths small businesses owners believe to be true is that press releases are only successful for large businesses. You do not have to have to have a full public relations department or be a huge corporation to attract media attention. Whether your small business is interested in building brand awareness, online presence, or SEO, a press release is a cost-effective way to inform people about your company news.
Read more about: 5 Ways Your Small Business Can Leverage Press Releases
It has made your customer behavior predictable, it has changed the channels of your business model and it has created greater global competition. Technology has its pros and cons depending on how you are utilizing it for your financial services business.

As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top.
Read more about: 5 Ways to Make Your Finance Business Triumph