Marketing Eye

Marketing - Page 3

As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the value that your brand and product line give your customers, providing a clearer picture of why they should make purchases. It’s all about showing them that your products are practical, functional, and useful to their daily processes. Below, we discuss elements of value-based marketing that your team should implement.

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Thought leadership can be an incredible way to build grow your business and build your brand. Thought leaders are seen as industry superstars, a sort of shining example of how to run a company. They are trust-worthy and reliable, and any input they have on their industry is taken very seriously. Positioning yourself as a thought leader is easier said than done, as it requires an omnipresent presence online. If you’re looking to grow your business through thought leadership, there are a few things to keep in mind.

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Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind us, it’s time to focus on how your brand can strengthen and grow during 2021. Below, we discuss how businesses can implement emerging digital marketing trends for the new year.

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Companies with omnichannel strategies retain, on average, 89% of their customers compared to 33% retention for companies with weak omnichannel efforts. More than ever, customers expect a personalized rather than generic user experience. Properly planned and executed omnichannel strategies can directly impact profitability and efficiency. Listed below are four ways to elevate your omnichannel strategy.

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Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries today: entertainment. People go to see movies to get swept up in the drama, romance, and action of the latest narrative. If people have an emotional response to these kinds of stories, what’s keeping them from connecting with your story? Crafting content through the lens of telling a story gives your audience a great opportunity to connect to your brand and your product. Everyone has an interesting story. You just need to figure out how to tell yours. Below, we have some ways that storytelling can dramatically improve your content marketing efforts.

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Marketing is always changing. There are always new processes, new technologies or even new approaches to marketing practices. But there is one approach that is not only changing marketing, but it’s also changing how audiences respond to our efforts. Personalization is radically affecting the way that we project our message to the public, allowing our team to open and connect with the audience in an emotional, empathetic way to drive sales.

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For any business, customers are the number one priority. If we continue to look at customers as just a means of bringing in money, we are going to miss the opportunity to nurture a strong connection with them. Loyalty is more than a returning customer and multiple purchases: it’s the line between whether they will refer your company to their friends, engage with you on social media, and commit to advocating for you. No amount of money can buy a customer's trust. 

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The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s essential to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness. 

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It's no secret that 2020 didn't go the way any of us expected. Businesses have faced numerous challenges and disruptions since March, and there's no way to know when the world is going to go back to normal. While businesses can still operate, it's not as easy to move forward as it was a year ago. With 2020 slowly coming to a well-deserved conclusion, now is the perfect time for your company to invest in a marketing strategy for 2021. Below, we have some elements that every marketing strategy should include for 2021. 

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Understanding how public relations can benefit your brand is an essential step to improving the digital performance of your brand. Public relations methods and tactics have gone through some enormous changes throughout the years, and your PR professionals must be on the cutting edge of the best public relations strategies. By tapping into modern PR tactics, your team will have a better handle on shaping the public perception of your brand. Below, we have four ways to improve the public relations strategy for your organization.

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Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.

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Webinars may seem like a forgotten form of marketing, but the truth is that webinars aren’t the easiest thing to pull off. It requires months of planning, writing, re-writing, designing, and promotion to finally get to the webinar, but it doesn’t always pay off the way we want it to. There’s a huge difference between good webinars and bad webinars, and it usually boils down to how much work was done in the planning and writing stages. Below, we have some considerations for making sure that your next webinar is great.

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Building the brand of your organization is one of the most important parts of starting a business. Your brand will give your organization an identity that makes your business memorable and encourages your customers to buy-in. For a lot of consumers, branding is a major deciding factor when they are making a purchase. There’s a lot of things to consider when building a brand, and it usually requires a lot of A/B testing to get things right. Below, we have four of the most important elements to consider when building a brand.

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Creating content is all about giving your audience digestible pieces of information that are relevant and beneficial for their needs. The best content marketing works to educate your audience while generating leads that will hopefully convert to sales. What your team needs to decide is how to present that content. While marketers may debate as to whether gated content is beneficial or not, it truly comes down to how your company leverages the content you create. Gated content can be valuable; it just needs to be used correctly.

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A landing page is specifically designed to encourage visitors to convert to a lead or a customer, making it a powerful component of your digital marketing strategy. The biggest obstacle to utilizing a landing page for your lead generation strategy is enticing visitors to put their information into your lead forms. What can your company do to get your audience's information? Below, we discuss 4 best practices for building a landing page.

 

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