ERP, also known as enterprise resource planning, it’s essentially a business process management software that manages and integrates businesses and companies’ day-to-day business activities. This includes handling the supply chain, risk management, procurement, manufacturing, project management, human resource activities, operations, and financials. The key purpose of the ERP system is to improve and increase the organizational efficiency within a company, overall streamlining the process of how the resources are utilized. Some examples of the leading ERP solution providers are Oracle JD Edward EnterpriseOne Software, SAP Business ByDesign, Microsoft Dynamic 365 ERP Software, Sage Business Cloud X3 Software, and SYSPRO Software.
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Artificial intelligence (AI) is changing the world as we know it. AI is the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligential beings. Incorporating AI within your marketing campaigns is going to be crucial for the future of your business.
AI-powered marketing campaigns achieve three times the revenue relative to their use in the marketing mix and increase customer engagement, while continuously improving campaign performance across channels. AI is transforming digital marketing, and marketers must ensure that they are keeping up with the technological advancements.
In the same way that traditional marketing once took over the world, digital marketing is following its example and making itself known. It is becoming extremely important that your company takes advantage of this technology to ensure that they are up to date with the latest trends.
Here is how AI is transforming digital marketing.
Investing in good branding is imperative to the success of any business in 2022. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.
Below is a list of five of the many values that a good branding strategy will provide your business:
With the increase in content marketing and decrease in traditional marketing, many organizations struggle with finding new and innovative ways to increase website traffic. There are various different ways to go about increasing your website’s audience, but using old strategies over and over again can cause your business to see negative results. If you are looking to increase website traffic for your business, here are 10 methods that are proven to provide positive results.
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The metaverse is taking the business and technology worlds by storm. If you have read the news lately, there is always something going on regarding this virtual world. While the metaverse is an exciting advancement in technology there are some challenges marketers are going to face.
Here are 5 challenges that marketers are going to face with metaverse marketing.
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Here are 5 challenges that marketers are going to face with metaverse marketing.
The metaverse is a virtual-reality space where users can interact with on an immersive, digital environment populated by virtual avatars representing actual people. With the rise in metaverse consumption, companies should utilize their metaverse marketing strategies. The metaverse is going to be a powerful way for your company to market itself, and it is extremely critical to have a strategy for the metaverse, and here’s why.
When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards.
There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.
NFTs (non-tangible tokens) have started taking the world by storm. Although NFTs have been around since 2014, 2021 was the first year that this novel technology broke through into the mainstream, disrupting the art world and many industries beyond it. Over the past 12 months, the NFT scene has evolved rapidly and doesn’t look to be stopping.
The advent of NFTs opens intriguing new opportunities for brand marketers in the areas of digital products, digital media distribution, and access management. Here are some of the ways that NFTs will impact marketing, and how you can market your NFTs.
With the rise of social media, it is no shock that companies are reaching out to the top influencers on these platforms to help with their marketing. With over 1 billion monthly active users (and more than 500,000 of them active every day) it’s no surprise social media influencers use Instagram as their primary platform.
Instagram influencer marketing is only predicted to grow. According to HypeAuditor’s latest report, the influencer sector is predicted to grow by $8.4 billion over the next three years and reach $22.2 billion by 2025. We broke down what exactly an Instagram influencer is and how it works.
The metaverse is described as a combination of multiple elements of technology, including virtual reality, augmented reality, and video where users “live” within a digital universe. Being described as a virtual online space characterized by interactivity and interconnectivity. Digital marketers must keep up with the newest technical advancements. Understanding what the metaverse is and its full potential is part of this. What marketers must grasp is that the metaverse is not a fad; it appears to be here to stay and, on its way, to becoming the next big thing.
How we market to consumers has changed drastically over the years. With the changes in technology, we have seen an increase in the usage of digital marketing over traditional within a marketing campaign. Which leads to the question of which form of marketing has the best outcome for your business. We came up with some pros and cons of both digital and traditional marketing to decide which produces the greatest outcome for your company.
Many of us apply for positions on LinkedIn because it’s easy. The job pops up on our feed and simply after a few clicks, we’ve applied.
We have probably read the first few paragraphs and decided that if anyone gets back to you, you might read a bit more or of course, ignore the email (or in-mail) and move on.
Electronic direct mail (EDM) is a form of a digital marketing strategy that businesses implement to promote products/services to a list of customers who are opted-in via email. This is a great way to get your message across to a large audience effectively and efficiently. EDM marketing campaigns are a cost-effective way to create conversations and build brand loyalty. Your business wants to ensure that the EDM’s in which they are sending out is done in a way that gets people interested in your product. There were 319 billion emails sent in 2021, and the number is only projected to increase in the upcoming years. So, it is extremely critical that your business is making EDM’s a factor in their marketing campaign.
To see results, your EDM must stand out from the competing emails in which the user receives. You must ensure that it entices the recipient to open, read, and act upon the email. Here are some tips on how you can create an EDM that is both engaging and successful.
Boosting your SEO is a key factor when it comes to your business and its success. Ensuring that your website lands on the first page of a Google search is what your focus should be devised to. Typically, when people make a Google search, they are not interested in the links beyond the first page as they are perceived as less reliable and relatable. In fact, about 4.8% of users make it to page 2, and even less beyond that, meaning that roughly 90% remain on the first page only. This means your business must stand out among competitors and be on the first page to increase both your business’ website traffic and sales.
We put together 5 effective SEO ecommerce strategies that your business can implement to ensure you increase your SEO and the subsequent benefits of this.
We've watched Emily In Paris, Younger and The Bold Type - all of which are good viewing particularly if you are in marketing. While they do not exactly tell you what a marketing role is like in today's current business environment, they certainly touch on how innovative and creative ways of doing things can turn something that is mundane into an incredible marketing success.
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