Marketing Eye

Marketing - Page 3

The world of accounting is ripe for disruption with recent reports from a Sage Survey acknowledging that being "reactive" the most common complaint of small to medium sized businesses with their accounting services providers.
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The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to bridge the gap between these firms and their customers – something that has been realized and become increasingly essential to firms all over the world amid the Covid-19 pandemic. 

Read on further to learn about 5 powerful and proven digital marketing strategies for any financial service firm.

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When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.

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Atlanta has become one of the biggest hubs for technology companies in North America - with good reason. Not only is the city a great place to do business, it also has an abundance of talent, affordable real estate and cost of living.

With so many technology company startups, the need for out-of-the-box marketing solutions that help brands stand out from the crowd is heightened. "If you always do, what you've always done..." you may not have clients moving forward. 
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Facebook is the largest and most popular social media platform with 1.39 million active users. Facebook revolutionized social media and can be accredited with monetizing social media platforms with the use of Facebook advertising. Facebook's ad platform offers companies the chance to specifically target not only their prospective customer group but go a step further and target segments within your potential customer base.

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Figuring out how to say less, create less noise, and become more deliberate with your messaging, audiences, and targeting, is about learning to listen better as a marketer. The depth and amplification of your marketing can be achieved by listening more to what consumers are saying and less on the quantity of advertising. Let’s explore why every marketer should be a better listener, and how they can do this.

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Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to use Instagram in your social media marketing strategy. However, with Instagram’s popularity comes dense competition and there’s no point creating an Instagram ads campaign if you are not sure who your target audience is, where they are based, and most importantly, what they are likely to respond to.

There are many steps that a marketer must go through before even thinking about creating the content for their Instagram ads campaign. Conducting thorough market research before this will help ensure your campaign is cost-effective and highly precise. In this post, we will outline the key stages to designing a highly precise Instagram ads campaign:

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These days it seems that Twitter functions as little more than a platform to cyberbully celebrities.

For marketers, Twitter offers very little utility in generating qualified leads, with only fleeting opportunities for genuine engagement.

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“It’s not what you sell that matters as much as how you sell it”- Brian Halligan, CEO & Co-Founder of HubSpot.

Marketers and Sales Representatives are two jobs that are essential to the successful operation of any growing business. While Sales representatives offer a more tangible contribution to achieving your bottom line, marketers coordinate a number of intangible associations surrounding an entire brand that, organizing public relations and media exposure activities, running advertising campaigns to develop a greater awareness of the products on offer, and employing a range of monitoring tools to provide quantitative results. In short, both roles impact leads and revenue with one more focused on building a transactional customer relationship, while the other is focused on managing.

Good marketing goes hand in hand with good selling and while both roles serve their own purpose, here is why being a marketer is just as important as being a Sales Rep.

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You're probably reading this right now because you are not sure how effective your marketing strategy is, or you might simply want to know how to maximize your marketing efforts.

Either way, by reading this article, you’ve already placed yourself in a better position to take action to drive growth for your business. In a modern, golden age of technology with declining attention spans, businesses that are not willing to adopt a constant improvement for their marketing strategy, will inevitably fall behind. It cannot be emphasized just how important it is for businesses to adjust to such dynamic times. 

If you don’t know if you are one of these businesses falling behind, here are some signs you should be looking out for when analyzing your current marketing strategy.

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The meteoric rise of digital marketing only proves the importance for businesses to understand how to effectively measure their success. We've discussed what the best marketing tactics for lead generation and marketing strategies for small companies are, but how can we actually know whether these strategies have worked or not?

This is where Digital Marketing Metrics come in. Metrics are the tools we use to measure the effectiveness of marketing campaigns.  You can capture these metrics through analytic tools such as Google Analytics, HubSpot Analytics, and SEMrush. This is not to be confused with your business Key Performance Indicators.  Key Performance Indicators track the performance of your business, whilst metrics are an indication of how effective your processes are. All KPIs are metrics but not all metrics are KPIs.

An advantage of understanding how to read metrics is that you are often able to see the impacts of your marketing campaigns in real-time, as opposed to traditional marketing campaigns, where the results were often not seen until months to potentially years later.

However, a word of warning, not all metrics are as effective as others. These metrics are called Vanity Metrics as described by Tableau. Vanity metrics may sound good on a report but will not provide you with any true insight on how to generate greater sales.  For example, the number of Instagram followers. Having many followers may look appealing, however, is this large number reflected in revenue?  These are considerations one must take when allocating resources to boosting.

To assist you in determining which metrics you should prioritize, here are the essential 6 digital marketing metrics your business should understand!

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Whether you are a team leader, external third party, or marketing manager, running a marketing strategy workshop can be quite daunting – especially if you are unprepared.

The benefit of a marketing strategy workshop is that you can understand the entire marketing operations in your business and how it influences key stakeholders. It’s a great opportunity to get your team together and understand the various goals of your management, sales, and marketing team, and if necessary, how it applies to your product or service development strategy.

By having a checklist in place, and getting your team fired up for an invigorating exercise that will help your business achieve goals.

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