A marketer’s flexibility has never been tested like it has been in the past month or so. Not only are marketers having to reevaluate their content strategy and their marketing strategy for the rest of the year, but events are up in the air for the foreseeable future. With all of this uncertainty, it’s time for marketers to tap into their creative sides to keep things moving for their business. One of the newest opportunities that the global pandemic has afforded marketing professionals everywhere is the possibilities of a virtual event. Company events are typically planned for months and months, with all sorts of marketing initiatives and collateral built to support the event and increase brand awareness. How can marketers take advantage of the opportunities and possibilities of virtual events for their audience?
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Content marketing is all about flexibility. Your campaign might be written perfectly, planned to the fullest extent, and performing wonderfully: but sometimes things change! Trends and global events might distract your audience from your campaign, or it might even lose steam after a competitor campaign launches. Whatever the case may be, it’s important to have the flexibility and capability to address what’s happening with your campaign and make the necessary changes. When something major disrupts your content strategy, you need to think about how it will affect your business goals. The success of your campaigns and your business all relies on your ability to quickly pivot your content strategy.
With the massive global response to the current COVID-19 pandemic, it can be difficult for businesses to see their best possible path forward. For the businesses that are still in operation at this point, it’s important to know how your company is going to navigate these troubling and complicated times. What can your company do to help your customers? What services can you provide that will provide relief to the tension that everyone is feeling right now? By now, you’ve certainly seen some companies use the wrong approach to try and reach their customers. Tone-deaf sales pitches will be the first thing that audiences are going to ignore right now. Below, we have some major considerations for companies trying to navigate the coronavirus pandemic.
Translating your brand visually is no small feat. Graphic design is a powerful tool that not only showcases your brand colors and logo, but it tells a visual story of your company and your industry. Telling a visual story is an integral part of selling your products, especially in a digital age. If your competition has a stronger visual presence, it gives them a much greater advantage over what your team is doing. Without a professional, high-quality visual presence, the quality of your products and services won’t matter much. When you partner with Marketing Eye, we help your business break through the clutter and stand out from the crowd.
A good website is much more than a digital storefront. While brick-and-mortar storefronts have slowly been phasing out, a customized website shouldn’t merely replace your physical location. A comprehensive, customized website should tell the story of your product, your brand, and your company in a way that draws in your audience and sells them on the experience you provide. Every company has a story that deserves to be told, and a company website is one of the greatest storytelling opportunities that a company has. Marketing Eye has successfully designed, developed, and managed over 300 websites and counting.
The harmful effects of COVID-19 have become much more than physical. Everything is changing for businesses because of lockdowns, event cancellations, and the prescribed social distancing to prevent any further spread of the virus. While this is an unprecedented turn of events, it’s not the end of everything for small to medium-sized businesses. It’s more important than ever for companies to put their best foot forward. But with all of the obstacles and challenges that businesses are facing now, what can they do to stay afloat? The best way to keep your business alive in times like this is a strong and comprehensive content marketing strategy.
Working remotely is one of the greatest challenges that a company can face, but it can also be a great opportunity for the company and the employees. As the traditional office space becomes a thing of the past, aided by the recent spread of COVID-19, more businesses are trying to adjust to remote work than ever before. Depending on what industry your company is in, this will either be a seamless transition or a very difficult one. How does a remote team operate? Below, we go into detail on what to expect as your team begins to work from home.
Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.
Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.
I think we are entering the age of the customer experience platform.
Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole just doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires a lot of strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have 5 email marketing practices that don’t work anymore.
As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how your marketing assets trigger emotional responses?
The effects of the coronavirus panic go far beyond the physical worry and anxiety that people are experiencing. While COVID-19 is certainly a potential health hazard looming on the horizon, it’s currently already affecting the workplace. Companies all over the country are trying to think of creative new ways to address the pandemic scare. Multiple events and conferences have already been canceled to prevent a further spread of coronavirus. Companies are already having to backpedal major promotional events, which could result in a massive hit to the companies sponsoring and attending these annual conferences. How can we address the concerns of our employees, while still continuing to operate as usual?
Implementing a live video experience for your brand is an incredible opportunity to bring your audience together. Whether you are filming product demonstrations or a roundtable interview, your audience can use your live broadcast as an opportunity to stay informed on what your business is doing. There are plenty of platforms available to produce your live broadcast, so it’s easier than ever for companies to do this. Below, we have a few pointers for businesses to consider before implementing a live video experience.
Google Analytics is a crucial part of any online marketer’s toolbox.
Source: Marketing Land
“At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing agency works with clients undergoing digital transformation. “It’s easy to be glib about this, but really, everything we touch that may seem like an ‘old school program’ or be structured as ‘offline’ still has a digital component.”