Expert Marketing Blog - Marketing - Page 13

As consumer trends and segments change, marketers need to be prepared to change as well. Generation Z is on the horizon, meaning that we need to understand exactly how they operate. Generation Z, born between 1995 and 2010, is the first generation to have access to the internet at a very early age. They value authenticity, practicality, and digital access. Below, we have some thoughts on how to reach Gen Z with your marketing tactics.

If your company is hoping to stay competitive in such a saturated market, there are several things you can do to set yourself apart from your competition. For example, an intentional content marketing strategy can establish your company as a thought leader in the industry, giving you more credibility with your audience. While a marketing strategy can help you to plan for your business’ future, responsive web design will set the visual story of your brand apart from everyone else. With a responsive web design, all of the content, features, and media that are featured on your website are optimized to respond to whatever device your audience is using. This is why mobile-friendly sites have a different layout to the browser-friendly sites you can visit on a computer. But what does a responsive web site need?

While it might feel difficult to do right now, content marketing is more important than ever. When your company can provide relevant content to your audience, it drives a positive message of hope and resilience. With the right messaging, your content marketing could potentially drive sales and revenue growth during a time when consumers are less likely to spend money. But what’s the secret ingredient for engaging with your audience right now? Empathy. Without empathy, your content marketing will sound tone-deaf and will not be effective at drawing your audience in. Using empathy can be tricky, so it takes some strategy and thought to get the tone just right.

When it comes to making difficult budgetary decisions, marketing departments are often the first to go. Because marketers have to justify their existence within an organization, it can make it seem as if your marketing department is expendable. However, marketing is essential to growing your business. In fact, making a sale without marketing is a really difficult and time-consuming task, so you need specific people devoted to your marketing efforts. Have you considered outsourcing your marketing team? It's a cost-effective solution for companies who are having to make decisions based on budgets. Plenty of companies outsource their development, accounting, and customer service teams. Below, we discuss a few reasons why you should consider outsourcing your marketing efforts.

With the massive global response to the current COVID-19 pandemic, it can be difficult for businesses to see their best possible path forward. For the businesses that are still in operation at this point, it’s important to know how your company is going to navigate these troubling and complicated times. What can your company do to help your customers? What services can you provide that will provide relief to the tension that everyone is feeling right now? By now, you’ve certainly seen some companies use the wrong approach to try and reach their customers. Tone-deaf sales pitches will be the first thing that audiences are going to ignore right now. Below, we have some major considerations for companies trying to navigate the coronavirus pandemic.