You can’t afford to just look past this powerful demographic, even if senior citizens take longer than your average consumer to make a buying decision. This well-aged group has 77% of the wealth in the United States. To get you on your way, here are five tips that can help you engage those seniors.
Information on visitor behavior is vital to the success of any website. I know we all use Google Analytics everyday. If your day is like mine you have coffee, go through emails, then check Analytics. You understand the program, you understand what you are looking at. Why are you not certified? Lazy? Think it doesn’t matter? The following are 4 major reasons to just take the time and get your certification.
Marketing is evolving and changing everyday. We at Marketing Eye can’t stress enough about how it is important it is to keep educating yourself as a marketer. It is especially important in this new age with technology popping up left and right, and rising generations that are driven solely by the digital universe. We understand the challenge and we want to help you, so below are a few ways to help you step your game up as a certified badass marketer.
Thankfully, there is a way to combat the struggle of gaining consumers’ trust without breaking the bank: a referral program.
We all get spam.
Below are some tips on how to take the extra step as a marketer.
Your personal brand is everything to the people that count, and means nothing to those that don't.
I always wonder why people try to be someone else when their true self is beautiful inside and out. Why some pretend, while other's have a comfort in their own skin that exudes a brand that has connection, meaningfulness, and realism.
So why are you still marketing without a marketing and communications strategy? It’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts.
Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
They are trying to captivate us with:
- Buy this
- Save this
- Sign up to be an exclusive member
- You don’t want to miss this
But none of this works....
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