Marketing

The Madness of Marketing
The madness is in full swing.

Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.

The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.

Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.

This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
How To Create An About Page That Stands Out
Writing copy for an about page can feel a little awkward especially if you happen to be writing about yourself.  It can feel like bragging but remember most people are reading your about page to learn about you. They want to know who you are, if you can be trusted to do what you claim, and if they can connect with your brand on any level.
Want To Gain a New Perspective on Marketing?
Working in marketing requires you to be on your toes and knowledgeable about different subjects and ideas. Dr. Seuss once wrote, “The more that you read, the more things you will know.” Reading a book allows you to get a crash course in almost any subject without stepping foot into a classroom.

We love reading here at Marketing Eye, so we put together five books that would help any professional gain some new ideas and perspective.
Elevator Pitch
Writing your elevator pitch can be intimidating. Trying to cram everything about your brand, what you do, why you do it, and how it can help people into 30 seconds is daunting. Don’t worry, it’s completely possible.

The basic structure is pretty easy to hammer out. Many people find it helpful to create an outline before they try and fully write out the elevator pitch. Keep the structure simple: explanation, value, and close with the “ask.”  
Can You Explain Your Business To A 6 Year Old?
Albert Einstein once said, “If you can’t explain it to a six year old, you don't understand it yourself.”

If you can’t effectively explain your business...a business in which YOU yourself immerse in everyday, in a few simple words then how are your customers going to understand it? If customers don't understand your business then they sure as hell don't understand the need for your service or product.
The Modern Day Marketing Manager
Great Marketing Managers are a dime a dozen. 

A Marketing Manager can be as capable at 24 years old as they are at 40. It's just working out where your business is heading and whether or not your current marketing team can actually take you there or not.

When hiring a Marketing Mananger you should ask these questions:
Want your Business Card to Come Alive? Augmented Reality Marketing has Finally Hit the Market
Constant relentless improvement is always necessary. It is part of Marketing Eye's mandate. When Nina De La Cruz came to me in December with this newish technology platform that showcases viewing a business card and having an individual present what they do at the same time through a popup video, I was suitably impressed.
Expanding into Europe: Taking the Next Logical Step
What a great start to the year! Our team that is totally pumped and excited about what the future holds for the company, and I have just come back from a few days looking into the operations of the Vanad Group in the Netherlands.

It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
The Marketing Skills Gap is Growing
In agency land, it's getting very competitive. Not for clients, but to find the right staff with enough knowledge to be able to do the job.

A prospect asked me today about the profiles of some of our team. He thought that a few were a bit light on. What he didn't realize was that there is a huge, gigantic gap between skilled marketers and those with the paperwork.
10 standout websites for marketers
If truth be told, there is no such thing as a 'best' blog or website, because it all depends on the visitor. If the website doesn't appeal to the person visiting the site, then it is useless. Everyone has their own opinions of 'good' and 'bad'. 
Top 10 Marketing blogs, or everything you need to know in 10 minutes

I remember finding this infographic, back in 2009, during my inter-web travels. It stated that if I were to print The Internet out on paper, it would take 57,000 years to read, 24 hours a day, 7 days a week. At a rate of 10 minutes of reading per night, I would require 8,219,088 years.
How every retailer can get ready for Christmas
The countdown to Christmas is on and while we are all still enjoying the Spring Racing Carnival, there are a few large retailers who have already put together their Christmas displays and have started their Christmas marketing campaigns.

So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas?

I have put together a reatil marketing "TO DO" list to help you decide what actions to take. 

1. Connect with customers early

In today’s marketing world, there are so many ways to connect with your customers, and when it comes to marketing at Christmas time, the earlier, the better. Especially when it comes to those big ticket items that require some research.

Start sending incentives and loyalty packages out in October, to lure customers to your store over your competitors. Make sure your customers know all about the latest products, and give them reason to purchase early to ensure that they don’t miss out.

Atlanta is just about to get much bigger and better... here's why
Is anyone else as excited as I am about how much Atlanta is becoming a major city not just because we are home to fortune 500 companies, but also due to the fact that we are now a major innovation hub?

I am literally jumping out of my boots and my team is going crazy with ideas, innovation and creativity with absolutely no sense of boundaries - and I love it!
"Every day do something that will inch you closer to a better tomorrow"

Inspiration is something everyone needs and admires. 

I've been terribly inspired of late. It all started with the beautiful and hugely talented Kristina Karlsson sending me a gift pack of inspirational products from her Kikki.k range. 
Why you should outsource your marketing team
As the world continues to change dramatically, marketing is a career that is becoming increasingly difficult to keep on top of. 

As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.

Outsourcing your marketing has advantages and disadvanges. 
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