Marketing

What You Should Do When Marketing To A Niche Community
Being gluten free is a trend that has been getting more and more popular recently. Some are doing it as a diet just trying to cut some unwanted fat out of their lives, whiles others have to because they are allergic or intolerant to it. Either way gluten free options are beginning to pop up everywhere you look.

What is gluten? It is a protein that is found mainly in wheat that provides elasticity to the dough. When you think about how many things are made with wheat flour, it already cuts out a lot of the normal everyday food a person might eat. Say goodbye to bread, most cereals, cookies, and pasta. Now these are just the things we know contain flour, but gluten can be in other foods as well where flour is absent.
The Clash of Fútbol Kings: A Marketing Jackpot
Lionel Messi and Cristiano Ronaldo are the two biggest names when it comes to soccer. The rivalry between them has created some of the best match ups the sport has ever seen. Records are broken every week and a hat trick is something that is expected every game, not just on rare occasions.

The two completely conquer the athletic world. With a combined 138 million Facebook fans, they have the largest followings of any athletes. The two clubs they play for, Real Madrid and Barcelona, are some of the most profitable teams in the world. When the two clubs come together, the clash between them is known as “El Clasico,” being viewed by about three times the amount people who watch the Super Bowl. It truly is a clash of kings.
Trust Me, They Can Hear You Just Fine
Marketing to seniors isn’t old news; however, just like the millennial generation and generation X, senior citizens are adapting and evolving to marketing tactics more quickly than we give them credit. It can be tough to effectively communicate your message to them because they were born into a different time, but are also a part of today’s ever-changing world.

You can’t afford to just look past this powerful demographic, even if senior citizens take longer than your average consumer to make a buying decision. This well-aged group has 77% of the wealth in the United States. To get you on your way, here are five tips that can help you engage those seniors.
Get Your Google Analytics Certification
Recently we posted a blog telling Marketers to “Step Your Game Up.” This blog points out the first order of business was to get you Google Analytics Certification. I’m guessing you didn’t run right out and do that.

Information on visitor behavior is vital to the success of any website. I know we all use Google Analytics everyday. If your day is like mine you have coffee, go through emails, then check Analytics. You understand the program, you understand what you are looking at. Why are you not certified? Lazy? Think it doesn’t matter? The following are 4 major reasons to just take the time and get your certification.
Is It Time For A New Profile Picture?
Picture this: You’re downloading a new app. You hit the “get started” button and you’re asked to enter your name, birthday (so you can receive a ‘Happy Birthday’ text of course), and email address. You move on to the next step. Now, you’re asked to upload a profile picture. 15 minutes of life pass you by, and you’re still scrolling through your gallery trying to find the perfect picture. The one that shows you from the waist up, with good lighting, and highlights your best features. Why do we this? Because we grew up hearing the adage A picture is worth a thousand words, and we don’t want to say the wrong thing.
Hey Marketers, Step Your Game Up!
“Success doesn’t just come and find you. You have to go out and get it.” –Kushandwizdom.


Marketing is evolving and changing everyday. We at Marketing Eye can’t stress enough about how it is important it is to keep educating yourself as a marketer. It is especially important in this new age with technology popping up left and right, and rising generations that are driven solely by the digital universe. We understand the challenge and we want to help you, so below are a few ways to help you step your game up as a certified badass marketer.
Referrals

The Power Of Referrals

May 27, 2016 Written by
In this day and age, consumers are constantly bombarded with advertisements in the streets, on television, and on their smartphones too. Businesses understand it is becoming increasingly difficult to capture the attention of consumers and build trust through mass emails and cold-calls.

Thankfully, there is a way to combat the struggle of gaining consumers’ trust without breaking the bank: a referral program.
Twitter Changes!
I’m sure you’ve seen something about all the changes Twitter announced this week. If you were lucky enough to be unplugged then, know the world has changed. Twitter is changing a few rules in the coming months. The 140 character rule that originated so tweets could be text messages, is just one of them. Anyone that spends their time trying to fit everything in 140 characters with a link, an image, and appropriate hashtags, is going to appreciate the 140 character loophole.
Stay Out Of The SPAM Folder!
So you are planning on sending out an email campaign. You have been very focused on writing your copy, creating the perfect design and you are finally satisfied that it will receive an AMAZING click through rate and a TERRIFIC open rate. What if the email never reaches your audience’s inbox? They will never get to see all your beautiful work. :(

We all get spam.
Attention To Detail
In marketing it is the little things that count. Our Founder, Mellissah Smith, constantly reminds the team of the importance of details. In marketing it is all about standing out. Don’t be ordinary, be extraordinary. Market yourself and market your company.

Below are some tips on how to take the extra step as a marketer.
What Is The Number One Killer Of Reputation?
Who are you? Do you really know? Do you know what you stand for? What do people think of you?

Your personal brand is everything to the people that count, and means nothing to those that don't.

I always wonder why people try to be someone else when their true self is beautiful inside and out. Why some pretend, while other's have a comfort in their own skin that exudes a brand that has connection, meaningfulness, and realism.
Are You Still Marketing Without A Strategy?
It’s time to break your business out of the Stone Age! Without a proper marketing and communications strategy your business will not accomplish exponential growth. Think to yourself, is it okay to start a business without a business model/strategy? No.

So why are you still marketing without a marketing and communications strategy? It’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts.

Good For The Environment, Good For You
When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green!

Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
Categories of Tech Marketing
Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape.

This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.

Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
Does Your Landing Page Pass The “Beer Test?”
First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton.

Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
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