Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
In Buddhism, your third eye, often denoted as a small dot between the eyebrows, is a representation of your minds eye. Many followers of the religion also believe the eye to be a representation of wisdom. Some Hindu philosophers view “the eye”, as an extrasensory perception, that is, being able to see things in your daily life not plain to the naked eye. In other words, the eye allows you to look beyond what you see.
In business, as in both the Hindu and Buddhist faiths, it’s important to open up your third eye; In my line of work, we call that your Marketing Eye.
What does that mean?
“My product and/or service is amazing!
It has so many capabilities and endless possibilities- it can do this and it can do that…
We need to do this and we need to do that right now!”
While the end product is in fact amazing, these entrepreneurs are so head deep into their product that it consumes them. It consumes them so much to which they have lost sight of their initial goal. Establishing their brand. Yes, it’s great that your product does so many things and will be able to do much more in the future, but ask yourself “Is my brand well known right now?” if you answered no then take a step back and focus on pushing out current content that tells your brand story. Once your product has traction then you can start releasing and pushing out new content.
What is gluten? It is a protein that is found mainly in wheat that provides elasticity to the dough. When you think about how many things are made with wheat flour, it already cuts out a lot of the normal everyday food a person might eat. Say goodbye to bread, most cereals, cookies, and pasta. Now these are just the things we know contain flour, but gluten can be in other foods as well where flour is absent.
...and 11. Be true to yourself I love it! The…
Written by Scott Kallish
on Tuesday, 13 March 2018 23:40
10 Easiest Ways To Live An Awesome Life
This is how I work with LinkedIn, and I get…
Written by Vicky Sun
on Sunday, 25 February 2018 06:45
As A Marketer, You Need These 4 Chrome Extensions
If we stop to really look at our life, we…
Written by Aldo Delli Paoli
on Monday, 22 January 2018 06:53
Why Is Traveling Important?
I loved your point about how social media can speed-up…
Written by Atlanta Agencies
on Sunday, 19 November 2017 19:09
America’s Businesses, Always Changing
(Small Business Marketing)
Thanks for the useful advice! I've been using predominantly social…
Written by Julia Gapon
on Monday, 13 November 2017 01:48
Creating Marketing Strategies with a Tight Budget
(Small Business Marketing)