It's that time of year and we are featuring 10 companies to watch in Atlanta that are going to hit the big time. That means companies that are innovative, smart and have the capabilities to be large organizations or game-changes in their industry.
The Marketing Eye is all about supporting our veterans. In fact, I’m a veteran myself! After serving a tour in Iraq I pursued a career in sales and marketing and I haven’t looked back since. The Army gave me the experience I needed to be able to compete with the best in the private sector. And you can bet that I used every resource that was available to me when I started out.
If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to steer away from selecting people just like you, or like another person who you rate as being a good marketer on your team. The reason is simple; a strong, competent, successful marketing team has to have a mixture of personalities that collaborate, support, encourage, nurture and push each other to reach their full potential both individually and as a team.
While this may seem idealistic, it's a reality for any competent marketing manager who has the 'balls' to think outside the box when they are putting together a team of people to take a company to the next level.
Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it.
If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.
My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan in highsight of the first quarter of this year.
I am inspired beyond belief and like many entrepreneurs, having the motivation to kick goals, climb any mountain and put on a brave face even though you may be scared shitless - is something that comes very naturally to me.
As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.
One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
It's our first quarter conundrum that is making me scratch my head, and is starting to create some sleepless nights. In 5 years, we have never had a month where our sales figures didn't meet our projections.
I'm shocked, concerned, worried and trying to rack my mind as to why. I find myself looking for answers.
Marketing has always been known as a shot in the dark at best, however, times are changing and so have our processes. If your marketing team or agency doesn’t have answers for your questions as to why or how you are doing something, it’s probably because they are not trained correctly. A properly trained team can make all the difference when it comes to strategic marketing.
We often get asked by our clients “what is a custom landing page and why is it necessary?” There are many ways to approach advertising in the digital space, however having a custom landing page is the most efficient way to get the desired conversion rate or hard sale. Here are 3 reasons why you should always have a custom built landing page for every one of your digital advertisements:
There used to be a time when value was primarily denoted beyond what was seen, but rather read. Well this isn’t exactly the case anymore. Everyone, and I mean everyone, is drawn towards beauty. We have become a world society obsessed with glamour and aesthetically beautiful things. So what does this have to do with marketing? Just about everything as you might imagine.
Advances in our online accessibility has changed the way we interact, shop, and go about our daily lives. Out of all of these advances, came one facet of the shopping and buying process, which is giving business owners a major headache, reviews. I’m sure every single one of us has filled out a review, so what is the full impact of reviews on businesses? Let’s take a look:
How do you create the ideal website? How valuable is it? These are questions that many business owners are searching for answers to, and the biggest gap in the road lies with the tactics behind your website. Whether you have a marketing department internally or rely on an agency for your coding and website design, it is crucial to have a website which is strategically built for your audience. So what does this look like? Well let’s take a look:
Here and there we find ourselves hitting a stroke of luck without any intention or guidance. No matter what area of business you are in, these random unforeseen victories are few and far in between. In order to sustainably build your firm’s standing in the market, you need to have a clear aim at the target. Let’s take a look at how we approach making growth attainable through strategic marketing:
Although most Millennials are great at social media, there are many factors to think about when developing a social media strategy. Whether you are a startup with no following and no brand recognition or a company which has been around for years, the process of using social media effectively stays constant. Here are keys to stay on your A-game in social media:
You have probably heard rumors of this Search Engine Optimization (SEO) service which is crucial to the success of every business with a website. Do you know what SEO is? If not, don’t fret. There are many people, even marketers, who are still trying to wrap their heads around the science of it. As ambiguous and challenging SEO is, there is reason and a process to the madness.