Marketing Eye

Naming your new business

In the past few weeks, we have been inundated with company’s needing their new businesses named or their current business renamed.


There are so many ways in which to come up with a name but there is no major rule of thumb.

For example, Harvey Norman works because they have invested alot in brand building, so does www.realestate.com.au

How did you come up with a name for your business?

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