To market yourself correctly, you need to understand your brand. When someone hears your name, what do you want them to think about? Having a personal brand isn’t just for athletes and reality tv stars, everybody has one. Here are some steps you can take to maintain yours.
1. Watch what you post.
Many believe that you shouldn’t post things that express personal opinions on political issues because you may alienate or offend someone. This is true to an extent. In terms of personal brands, it’s not so much about what you post as it is the tone of the content. It’s fine to share a message with others, so long as that message doesn’t reinforce your opinion, while attacking the opinions of others.
2. Delete unflattering pictures.
Social media stalking is real, and we are all culprits. That being said, that album you have with 104 pictures worth of you and your 10th grade friends doing absolutely nothing, delete it. Also, if you find yourself tagged in pictures you’d rather not be tagged in, delete that tag.
3. Follow through.
The way you are on social media should be the way you are in person. Otherwise, people will be confused and your name will start to lose credibility.
4. You control your brand, not the other way around.
Remember, your brand is affected by what you post. If you want your political views to be a part of your brand, post away! If you don’t, stay away from that share button. Don’t become what others think of you, change the way they think.
No matter what your brand is, you should be smiling in your profile picture. Have you ever heard the saying We all smile in the same language? Well, it’s true. Smiling has a positive and inviting connotation that makes you seem trustworthy.
Maintaining your personal brand can be an easy extension of yourself. Just remember to be true to who you are and follow these 5 easy steps. Now go take a few pictures and find that perfect profile shot!
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