How to Discover Your Target Audience
Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.
Use Google Analytics to learn about your customers
Google Analytics will obtain insights that will teach you more about your customers. It’s an incredible tool that will give you website insights as well as details on your customers like their age, gender, interests, and location. Based on this information, you can begin to segment your target audience into different pieces.
Create a reader persona to write blogs
Create a reader persona so that your content writers always know who they are writing to. A reader persona focuses on the challenges that your customers might face. The writer’s job is to write content that addresses and solves those challenges. Different segments of your target audience require different messaging because not everyone is going to engage with a company that has the same messaging across the board. Your blogs should contain content that provides value to your readers, hopefully keeping them coming back for more.
Look at social media analytics
Social media analytics will not only give an idea of their age demographics, but it will also tell you exactly what your followers are interested in. Take notes on exactly what your followers engage with and modify your content to increase that engagement. Each of your social media channels will have a mostly different group of followers, so you can begin to cater your content towards those different groups by each channel.
Engage with social media audiences
Once you begin to cater your content towards your target audience, take the time to engage with them. The comments section of any post is a great way to conduct a discussion on how your product works and learn about other people’s experiences with what your company is doing. Additionally, you can create polls to gauge the kind of content that your audience wants to see in the future.