How Google Tag Manager Can Simplify Your Google Analytics Configuration

06 Mar

Google Analytics is a crucial part of any online marketer’s toolbox.

Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process simple, even when modifications to the Analytics code are required.

Google Tag Manager (GTM) allows you to deploy Google Analytics tracking without adding any further code to your website. Extensive configuration options allow you to tweak the setup based on your needs.

Click here to learn more about Google Tag Manager.

(Source: Marketing Land)

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