After sitting in on a meeting with some suppliers of marketing related products to one of my clients today, I was abruptly reminded of just how easy it is for good sales people to pursuade small businesses to use one product over another.

Say for instance, you see an advertising guy who is very polished, and is able to communicate to you very effectively how your business will work better through advertising in their medium. Then you see a PR person who communicates that PR is the only way to go. Then you see a signage person and they say the same. Who do you believe? Who do you go with? You only have a limited budget and what their proposals have outlined would clearly take up all the budget you have.

This is a common problem for small business and there is no easy answer other than the fact that you need to communicate with your customers on a variety of levels.

So, don’t buy a sales spiel. Work out what best suits your small business and chances are, it will be a combination.

Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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