The Australian

Headline: Vicious cycle catches up with Williams

The Age

Headline: Killed by a trusted inmate

Herald Sun

Headline: Jail Hit – Gangland Murder No. 30.

It’s the stuff movies and hit TV shows are made of. Everyone has an opinion on gangland killer Carl Williams, the man who triggered Melbourne’s bloody underworld drug wars. He was brutally bashed to death by a former ally yesterday at Borwan Prison.

I feel sad. I can’t explain why. Yes, I understand he is a murderer, a drug dealer and a thug, but for some reason, I like millions of others have followed his every public move.

His baby-face has made him appear not like the rest of the murderers in this unfortunate saga – yet, by all reports, he is the most brutal of them all.

Where does marketing fall into this saga? Whilst the television show Underbelly has hit a high note and without doubt will double its viewers this week because everyone is intrigued, there is a whole new industry that will be generated out of this saga. There will be books, movies, shirts, jackets, hats – you name it, they will come – hard and fast.

Every paid story from every stakeholder able to exploit Carl Williams death will showcase just how popular this man has become.

I like most others, will wait to see if the truth is ever revealed about how he died. I wait with interest and am as sucked in to this saga as the person next to me. Sad, but true.

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Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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