Building Your Company LinkedIn Page
1. Update the profile picture
The image you choose for your profile will be the first thing people will see, so make sure that it is representative of your company. Your logo would be perfect here! This is an excellent opportunity for you to put your branding front and center, and people might even begin to recognize your company by your logo. Make sure that whatever image you use has a high resolution and is not pixelated. If your profile picture is pixelated, it will show that your company’s LinkedIn page is being neglected.
2. Share your content
This is a great place to share what your content marketers have been cooking up! Use your profile to post blogs, newsletters, video and industry articles related to your field. This space is a great way to display your credibility and expertise in your field. Let your audience know that you’re great at what you do! Brag on your company, your employees and whatever else it is that makes you stand out. If you don’t have a content marketing plan, now is a great time to start. Curate content specifically for LinkedIn to engage with your audience. Consider a live video where you can share your thoughts on your industry or answer questions in real-time.
3. Interact with your audience
Once you have started sharing your content, take time to respond to your audience interactions. Engagement is a huge benefit to the LinkedIn interface, allowing us to communicate with our clients or leads. You can use this service to build bridges and connect with new prospects about what you have to offer. Enlist some of your employees to engage as well, which would create a dialogue on what problems your leads are facing and how your company could help.
4. Consistently update information
Most importantly, you need to make sure that whatever you feature on your company’s LinkedIn page is up to date. Whether it’s products or services you offer, your company description, address or even your URL, this information needs to be updated as consistently as it changes. If you are posting jobs on LinkedIn, people are going to be looking at your page. If your information is not up to date, or, even worse, if there are typos and the copy looks funky, people will avoid your company. Write clear, concise copy for your LinkedIn page to get views and make connections.