5 Rules For Your Company’s Original Content
Social Media is crucial for supporting your business and for building brand awareness. While shares and retweets on social media are extremely important, it is also important to post original content from your company. We’re talking informative posts about your company on all social media platforms you participate in. It is important that social media users see that you have your own brand, ideas, and story to share. Here are our top 5 “tools of the trade” for posting original content:
- Keep ‘em Coming
- Be Consistent
Also be consistent with your branding. Your brand is not fluid. Your brand is not to be experimented with. Your brand is your image. Make sure that all of your accounts and posts incorporate your brand in some way: your logo, your colors, your font, and your language.
- Less Is More In The “Posting World”
Less Wording: In order to present the most information possible we are often inclined to write long descriptions, titles, and captions. But Internet explorers have the attention span of a gnat. Figure out how to word things concisely without misleading users about your main topic and objectives.
Less Busy Pictures: While pictures are eye-catching on social media, you want them to attract the right kind of attention. If a picture is too busy, low quality, or difficult to interpret, your company will seem less professional. If possible, opt for simple but memorable pictures over pictures with too many focal points.
Less Fonts: Incorporating multiple fonts into one post or graphic can be dangerous. Do not get too crazy with trying out three fonts on one graphic. Simplicity and clarity are best. This ensures that there is a professional feel of your posts at all times.
- Know Your Audience(s)
- Take Different Angles
With these tips in mind you are bound to have a thriving social media career with lots of original content to show for it. One of the biggest mistakes a company can make is underestimating the power of its image on social media. Show your followers that you are not merely a filter for information that is already out there. You have your own story and it is worth hearing.
Written by a Marketing Eye Atlanta Intern, Courtney Clark