“I will always love you” is my favourite Whitney Houston song. It still sends shivers down my spine. Only Celine Dion matches her spectacular voice. She is just amazing.

In the 80’s, Whitney Houston could do no wrong. If tickets to her concerts were released then, it would be a sell-out in minutes. It’s amazing how much the public remembers this women with a big voice who won us all over in the movie The Bodyguard with Kevin Costner and with her catchy ballads.

Brand Whitney, like the brand Britney of today, has been tarnished by a bout of sex, drugs and rock n roll. I remember when she was making a name for herself, my Mother was so pro Whitney because she was religious and sang beautiful love songs. Today, she asked me if I was going to ‘really’ see Whitney Houston as if it was something that she would never dream of doing. Oh, how things have changed!

It’s a bit like Tiger. If you build your brand on what I call the ’shiny Pleasantville image’ then you are taking a huge risk and there is alot to live up to. Whitney and her people took this risk and when she spiralled on the wrong side of the tracks with her husband of the time Bobby Brown, she lost all of her fans in it’s wake.

Making a comeback is brave and admirable.

I am going to see her and thanks to my friend Andrew McManus have been invited to buy tickets early – guaranteed good seats !!!Lucky me!

If you want to take advantage of this, click on this picture and don’t forget to use the password.

Join Marketing Eye on Twitter and Facebook today!

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
Join us on social media
Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our address: Marketing Eye Atlanta3423 Piedmont Rd. NE Atlanta, GA 30305USA
  • 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets