Most people have had an ill-fated one night stand, where they have drunkenly exposed themselves to the other sex only to wake up with the worst hangover and a feeling of guilt and regret.

It’s like buyers remorse. You are on an absolute high, so you buy that new pair of shoes or iPad and the next day you realise that you could have shopped around, waited another month or never bought it at all.

In business, agreeing to have a one night stand with another company to promote your products or services is as a big deal as picking up a man or woman in a nightclub, having a fun night and waking up wondering whether it was all in fact worth it.

Doing joint ventures requires alot of effort and you never know what the return is. You don’t know if the next day brings a mutually happy scenario, or whether one party wants to continue and the other wouldn’t dream about it.

Before you make the fatal mistake of having a business one night stand, think about the consequences.

a)  Is this a short-term or long-term proposition

b)  Are both parties on the same page

c) Are both parties getting equal out of it

d) What are the pros and cons

e) How will you feel the next morning

f) Will there be followup

A one  night stand can be just that, or the start of a new ‘life’ together.

Marketing Eye

Marketing Eye provides marketing advice to small to medium sized businesses.

Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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