Marketing Eye

Expert Marketing Blog - Management - Page 6

Interesting to find that salesforce.com is listed as the world's biggest innovator by Forbes Magazine. I remember when the company first came to Australia, my good friend and someone who has been an amazing mentor to me Ad Nederlof told me all about the company as he is one of the world's most famous CRM pioneers. I kind of forgot about how big they really are until I read the story. Check it out on www.forbes.com Innovators - The Nifty 50.

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Read more about: The World's Top Innovators
Having worked in the sustainability sector for the past 10 years, marketing businesses 'green' credentials and promoting a greener way of doing business, running your business and getting consumers to understand that making a small change in what you do can mean a big difference to the environment - it's no surprise that the new carbon tax is something that I am becoming increasingly familiar with.
Read more about: Carbon Tax - is it time for small business to take notice?
I was 17 when I first started work, and through a fated role in an advertising agency, I met a group of young journalists and television presenters who have become my lifelong friends.

They worked in television, newspaper and radio in regional Queensland. It wasn't long before each one of them, had offers from bigger cities, because what they all had in common, was that they were incredible journalists. Today, we are all connected in one way or another, and I think it would be safe to say, that we are each as proud of the others achievements, as that of our own.
Read more about: Reflecton is a beautiful thing
Dyson-Logo-1-copy-300x149There are some brands that do the ‘right’ thing and other’s that just think commercially. I am very impressed with dyson, a global company that makes hundreds of different products, putting a firm focus on being environmentally conscience.

They actively invest in ensuring that their appliances, and in particular, household appliances have as little impact as possible on the environment by encouraging customers to recycle.
Read more about: 17 million tonnes of landfill every year comes from Australians households
Lost a client because you didn’t communicate properly?

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Michael Morgan has more than 20 years experience working with the biggest businesses in Australia teaching communications and influencing skills.
Read more about: Communications is KING!