Marketing Eye

Management - Page 5

Anyone can learn how to be a great leader

When you start a small business, it's hard to think about what leadership style you would like to incorporate in your company. Typically, your thoughts are on what product or service you would like to take to market; your business plan; how you are going to get sales; and how you will attract the right people to work for you.

Leadership styles is often thought to be a medium or larger business thought-process.
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Change the world : Is it possible? Featured

Each year I embark on a journey to rediscover myself, my business and my world. It may seem a little philosophical, but it's true.

I do this, not in a traditional way of going into a zone where you are by yourself and you spend time thinking and analysing, but by going away to conferences. In particular, entrepreneurial conferences.
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Say NO! to clients - and you will grow faster

It's a lesson that I learned far too late in the game, but nevertheless, I have learnt it and am reaping the rewards.

When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.

In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.
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The World's Top Innovators

Interesting to find that salesforce.com is listed as the world's biggest innovator by Forbes Magazine. I remember when the company first came to Australia, my good friend and someone who has been an amazing mentor to me Ad Nederlof told me all about the company as he is one of the world's most famous CRM pioneers. I kind of forgot about how big they really are until I read the story. Check it out on www.forbes.com Innovators - The Nifty 50.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
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Carbon Tax - is it time for small business to take notice?

Having worked in the sustainability sector for the past 10 years, marketing businesses 'green' credentials and promoting a greener way of doing business, running your business and getting consumers to understand that making a small change in what you do can mean a big difference to the environment - it's no surprise that the new carbon tax is something that I am becoming increasingly familiar with.
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None of us is as smart as all of us

Whether you are a big business or a small business, "none of us is as smart as all of us" (ref: Kenneth Blanchard, The One Minute Manager).

Truth be known, I don't think I am very smart at all, but collectively with the talents of my team at Marketing Eye, we help small businesses grow and most of our work is pretty awesome (if you ask me!).
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Reflecton is a beautiful thing

I was 17 when I first started work, and through a fated role in an advertising agency, I met a group of young journalists and television presenters who have become my lifelong friends.

They worked in television, newspaper and radio in regional Queensland. It wasn't long before each one of them, had offers from bigger cities, because what they all had in common, was that they were incredible journalists. Today, we are all connected in one way or another, and I think it would be safe to say, that we are each as proud of the others achievements, as that of our own.
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17 million tonnes of landfill every year comes from Australians households

Dyson-Logo-1-copy-300x149There are some brands that do the ‘right’ thing and other’s that just think commercially. I am very impressed with dyson, a global company that makes hundreds of different products, putting a firm focus on being environmentally conscience.

They actively invest in ensuring that their appliances, and in particular, household appliances have as little impact as possible on the environment by encouraging customers to recycle.
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Communications is KING!

Lost a client because you didn’t communicate properly?

Created chaos in your workplace because you were misunderstood?

Didn’t inspire people within your team the way that you needed to, to get the job done?

Have been told before that you could improve your communications skills?

CAN’T SELL ICE TO AN ESKIMO?

If the answer is YES, to any of these questions, then Communications Guru Michael Morgan is the man you can’t afford not to see.

SEMINARS ONLY – IN SYDNEY – IN NOVEMBER!

SATURDAY, 13 NOVEMBER, 2010 @ NORTHSIDE CONFERENCE CENTRE, CROWS NEST

FRIDAY, 19 NOVEMBER, 2010 @ LAKES BUSINESS PARK, LORD STREET, BOTANY

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Investment: $380 per person

Michael Morgan has more than 20 years experience working with the biggest businesses in Australia teaching communications and influencing skills.
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Byron Bay… the hottest place for a management retreat

Koonyum-main-house-300x200
Thinking that your leadership team need to go out and get some fresh air? Then head to Byron Bay, one of Australia’s most beautiful destinations where management teams can think more freely and enjoy the sunshine, beaches and bushland.

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