Marketing Eye

Management - Page 4

Are cool kids doomed for failure?

bullying-cartoon
I don't know about you, but when I went to school, the coolest kids in the class who were destined for greatness somehow fell short of their schoolyard celebrity status and became, well, um, not as successful as their parents and friends first thought.

I remember all those cool  kids who seemed to have it all at the ripe age of 14, while I sat in the library reading a book because, quite frankly, I wasn't as cool, nor did I win any particular popularity contest to speak of.

Instead, I wrote my weekly debates and hoped that the cool kids' "coolness" would somehow rub off on me and overnight, I could hang onto their coattails too. But that was not to be - instead, I spent every free hour at school secretly hoping that one day I would be cool too.
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How to become an office superstar

Forget what you have always been told about how people get ahead in the workforce. No, you don't need to sleep with your boss or your clients for that matter. No, you don't have to be "Mr Nice Guy" 24/7, and you certainly don't need to play office politics. 

There are ways to improve your chances of landing that dream job - and it's not as hard as you think.

1.  Engagement: 

Being an engaged employee means that you know a thing or two about the business. You have definitely learnt the art of listening to those at the top of the pyramid and those who are just starting in the mail room. You read every memo from management and you participate at every level in the organization without complaining that "there are too many internal memos" or that "the social club puts on crap events". You listen, learn and comprehend the value of engaging people around you and having them remember who you are.

2.  Competitive:

Contrary to popular psyche testing on how to be the best employee in the office, a little bit of competition is healthy. If you are looking to spearhead your career and take that top job or a dream job in the Executive team, then you need to have a competitive spirit to be the best. That doesn't mean stomping on the person beside you to "win" nor does it mean that you need to spruik your successes from the rooftop. What it does mean is that you need to set benchmarks for yourself and your team, and ensure that you are reaching it and you have the drive and competitiveness inside that won't stop until you reach the goal you have put in front of you. Some people fear competition and some misuse it. The trick is to compete with yourself and the benchmarks that have been set before you.
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How to nail a marketing internship

Interning at Marketing Eye is no easy task, but is often rewarding and highly valuable in the competitive job market - many of our superstar marketing and graphic design interns have ended up securing paid work for us.

While we've heard horror stories of other agencies taking advantage of their interns by making them fetch coffees or run personal errands, Marketing Eye invests time in our interns and arms them with requisite knowledge that will help them stand out of the crowd. 

Want to nail your own marketing internship, or feeling nervous about starting a new one? Check out our pointers below. 
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How to keep the respect of your peers

It's been an exhilirating week to say the least and my excitement levels are sky high.

The magnitude of market opportunity in Atlanta and the ability for a bespoke marketing services company like Marketing Eye to provide small businesses with a complete outsourced marketing department is incredible.

When you move to a new city, the first thing you do is connect or reconnect with people you know or have met before. It's a great opportunity to touch base and to engage with people, get updates on everyone's lives and start off where you left off.
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How to make your employees feel special this festive season

Like many small business owners, I have been totally caught up in finalizing work for the year. For the first time ever, I have not bought a single gift. I am totally behind schedule.

But like millions of others, there are many options: shopping online, late night shopping or battling through the crowds in the lead-up to Christmas.
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10 Ways To Improve Your Focus

"Blame the fact that you have attention deficit disorder (A.D.D.) or that you are an A-Type Personality - or just blame the fact that you have never been able to concentrate," said a man sitting on the plane next to me as I moved from reading a book, to reading board papers to stretching - all within 10 minutes.

"But if you keep doing that, you will achieve nothing."

I have neither A.D.D. nor do I have a strong A-Type personality (although some people may challenge that), but I do have problems from time to time focusing and for that matter being able to sleep through the night because I am thinking of a hundred things at once.
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Should an entrepreneur risk it all?

The Rich 200 list is littered with entrepeneurs who have sold their businesses. 

Someone once said to me that they never wanted to be on that list because there are only two outcomes that derive from being placed on this list: 1. Telemarketers will harrass you for the rest of your life. 2. You will go broke.

Jan Cameron, the founder of successful retail chain Kathmandu knows this only too well. She built her business over 20 years to be the most successful retail business in the outdoor adventure space, selling for a reported $247 million and being placed on the Rich 200 list only to be in BRW today with the journalist reporting that she almost certainly won't be there this year. Why? She sold her business and then after a break decided to get back into the game and invested $80 million into Retail Adventures discount group. Not long after, she had to double her investment to keep the chain alive. Plagued with poor management and a bad company culture, the chain was put in Voluntary Administration in October. 
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Why Brand Evolution Needs A Home

For years, I have been fascinated by design in every possible form; shape, configuration, pattern, ornamentation and visual appearance. Of particular interest is architectural design.

Last week, I was fortunate enough to walk the streets of Amsterdam with one of the Netherlands most famed interior architects, Flip Verbeek. He use to be co-owner of a company called Flow that has designed some of the most amazing interiors in buildings throughout the Netherlands. As we walked the streets, looking at building after building that had been designed by Flow and the talented architects in the team, I was inspired. The passion that this man has for design and visuals that are sustainable and complement the environment in which it inhabits, is contagioius.

So contagious in fact, that on my flight home from Amsterdam, I looked up www.realestate.com.au, found a property and days later, bought it.

The property will be the new home for Marketing Eye in Melbourne. It is located in my favourite street in the city, Greville Street and fits inside my inner-city bubble that I love to live in. While I won't be here so much to enjoy it, it gives me great pride to be able to find a building with the character and potential that the one I have just bought has.
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Why some people don't get relationships

If you are being ambushed by someone you have just met, and it has you thinking twice about doing business with them, then you are not alone.

It's like relationships in life. My friend was sharing a story today on how she met this guy for 10 minutes at a business function and within minutes he has invited to stay at his home at the snow and then followed up with text messages - none of which have been replied to. Really? Do people really think that someone would go and stay at their place with them after 10 minutes? My friend and I laughed and we immediately related it back to business.
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Happiness: how to change your business outcomes

Happy people are more successful, just ask Shawn Achor, the author of The Happiness Advantage.

"People who cultivate a positive mind-set perform better in the face of a challenge and in every area of your business, you will show improvement if your brain is positive" said Achor at a recent speech to 800 global entrepreneurs.

In fact, sales people who were happy outsell their less positive colleagues by more than 37 per cent and positive people in organisations are not only happier, they perform better and live longer, healthier lives.
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What women entrepreneurs can learn from their male counterparts

Every day I meet with male and female entrepreneurs. In some ways, I would love to use these meetings in a study about human gender based entrepreneurial behaviour because it continues to fascinate me the inherent differences between men and women entrepreneurs.

As a woman entrepreneur, there has been many advantages:

1. If you are half decent looking, people of both sexes want to do business with you. After all, how many people really want an unattractive PR chick or marketer?
2. If you are young and female, better still. Everyone wants to help you. Men over 40 want to father you and help you be successful. Men your own age want to assist because they are proud that you are having a go.
3. When things are not going your way, it's easy to put on the female charm.
4. You can dress to impress or dress down when need be.
5. You can see the human side in every situation.
6. You know why people are making decisions like they do because you are interested in how people think and feel.
7. You have more compassion and empathy for those around you.
8. You don't necessarily have to be the richest. Instead, being the best will do.
9. It's very easy to blame irrational decisions or behaviour that was momentary on PMT.
10. There is no such thing as failure. Worse case, you can get married and have children.
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Is fun allowed in the office?

At Marketing Eye, as we are a marketing consultancy firm, there is never a day whereby everyone is in the office. The other day it was quiet - a bit too quiet. Everyone was working away diligently. So, I did what any leader would do. I said to everyone "we need to have some fun". And fun, we had.

We set up a photoshoot, which the young guys in the office instantly became photographers. Everyone was asked 'to act silly' and we all laughed, played around and were back at our desk in half an hour with big smiles on our faces.

It's amazing what small things can do for team spirit.
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