Watching from afar, but being in the thick of it all at the same time, the US election has taken a toll on our perception of what is going on, and what we need to do moving forward.
Read more... → Management - Page 2
In life as a normal rule, I do not reward bad behavior and have spent a lifetime being disappointed by people because of it. But the truth of the matter is that sometimes, you have to, and as painful as it is, choose not to be the one to set the example. You have to make a choice to let something make you or others miserable or to move on gracefully.
When we reward bad behavior a few things happen:
Read more... → When we reward bad behavior a few things happen:
With a growing business there are pains, and sometimes things happen that are beyond our control.
Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.
In the recruitment process, we have received a lot of applicants, though honestly, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. With the quality of applicants in June last year was much higher than the quality we are receiving today.
Read more... → Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.
In the recruitment process, we have received a lot of applicants, though honestly, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. With the quality of applicants in June last year was much higher than the quality we are receiving today.
Happy 2016! As Marketing Eye Atlanta kicks off the New Year, We realize that it is time to expand on our wonderful journey towards greatness! No, but really... Marketing Eye Atlanta is looking for a Graphic Designer to work alongside the amazingly talented Art Director, Brandon Reviere!
Throughout this past year Marketing Eye Atlanta has had some of the most amazing experiences, namely through our fantastic co-workers and inspiring clients. They never cease to amaze us with their insights, perseverance and determination to kick goals straight in the ass.
Read more... → Throughout this past year Marketing Eye Atlanta has had some of the most amazing experiences, namely through our fantastic co-workers and inspiring clients. They never cease to amaze us with their insights, perseverance and determination to kick goals straight in the ass.
There are so many ways in impress a new recruit when you are on boarding them in your business, but if you thought you had just got a handle on it, then you might want to read a little further.
22 percent of new recruits leave within 45 days of starting, with a staggering 16 percent that leave within the first week. They leave because their expectations (or yours) has not been met. There were lies told in the job interview by either party or the on-boarding process was nothing short of terrible. The reality is we all can do better - and will, if we keep up to date with the rest of the market.
We all know the cost of recruiting new people to the fold, and how expensive it is to lose a good employee, so if we find someone that is a good fit, make sure they know it from every experience they have with your firm.
Read more... → 22 percent of new recruits leave within 45 days of starting, with a staggering 16 percent that leave within the first week. They leave because their expectations (or yours) has not been met. There were lies told in the job interview by either party or the on-boarding process was nothing short of terrible. The reality is we all can do better - and will, if we keep up to date with the rest of the market.
We all know the cost of recruiting new people to the fold, and how expensive it is to lose a good employee, so if we find someone that is a good fit, make sure they know it from every experience they have with your firm.
When people ask what my management style is, I often find this a hard question to answer. I am almost never "there" and we have had in place until two years ago a CEO, so there was never a reason for me to be actively involved in day-to-day management or leadership. In the past two years, we have focused on a flat management style where no-one really has a boss but they have a "coach" or person to go to with a title of State Manager whenever they feel the need to for normal administrative purposes or if they feel they are looking for leadership.
Read more... → There isn't a leader in the world that isn't driven. They may not be driven by the same things, but they are still very much driven by something that is extraordinary and takes them to a place where they know that failure is not an option.
Read more... → 
I export marketing services. I started a few years back when I decided to expand Marketing Eye into new markets. The most suitable market after much research was America, so I did what any buddying entrepreneur would do and I completed a market research study to make sure that if I started a business there, it was not set up to fail.
Read more... → 
I'm a part-time leader in Atlanta. Actually, less than a part time leader - I am here when I can be but mostly I am running around the world doing other "stuff".
Our brand in Atlanta is growing. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.
It's not by accident that we have grown our business here and it can largely be attributed to a few things:
Read more... → Our brand in Atlanta is growing. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.
It's not by accident that we have grown our business here and it can largely be attributed to a few things:
It has been a couple of years since I first stepped foot in Atlanta, Georgia, to open Marketing Eye and I have to say its been one of the most exciting and rivetting experiences of my life.
I can't believe I am saying this only a few days after I reminded my blog readers that I refuse to reward bad behavior - that I am in fact, not going to put any more energy into someone who I can't change or rectify their bad behavior. At some stage, people just won't change. They will laugh it off and pretend it didn't happen.
Read more... → 
This week I encountered a business bully, except it was personal and they just happened to also be a business person. Someone with deep pockets who tried to "scare me" as he put it. He finally apologized but I have thought deeply about how often in my career this has happened, largely because I am a woman or a small business owner. There are a lot of dishonest people around. People who deliberately don't pay bills as they know it costs more to sue someone, or those who are just not nice people and want to be bullies because they get kicks out of it.
I use to be scared. I use to get anxiety over it. I use to fall apart and perhaps even shed a few tears.
Read more... → I use to be scared. I use to get anxiety over it. I use to fall apart and perhaps even shed a few tears.
Please keep your pants on, and never give away everything, it's as simple as that.
Too many entrepreneurs get so desperate that they give away the kitchen sink when in fact all their prospect wanted to know was that they could do a good job.
As an entrepreneur, it's hard to start a business and to keep it going year-after-year profitability creating value and jobs. But many do so very successful, and yet those who fail seem to do so falling often on their own sword.
Read more... → Too many entrepreneurs get so desperate that they give away the kitchen sink when in fact all their prospect wanted to know was that they could do a good job.
As an entrepreneur, it's hard to start a business and to keep it going year-after-year profitability creating value and jobs. But many do so very successful, and yet those who fail seem to do so falling often on their own sword.
Most entrepreneurs don't really listen that much. They trust their gut instinct and often find that their newest great idea, should take precedence over everything else their business has going on.
While that is good and well, this constant need for gratification and results often leads to entrepreneurs missing the mark - and then wondering why they are forging ahead as first thought.
Read more... → While that is good and well, this constant need for gratification and results often leads to entrepreneurs missing the mark - and then wondering why they are forging ahead as first thought.
Having siblings often is an essential ingredient in helping a child navigate the world, teaching them how to share, be empathetic, and play well with others. With only children, there is less need to navigate the world as usually parents over compensate for the fact that they are the "one and only" child they have, and help make their lives as smooth and easy as possible. All of their attention goes on the child, and when the child asks for something, its hard to say no - afterall, you only have one child.
Only children are more often than not spoilt by their parents.
Read more... → Only children are more often than not spoilt by their parents.
